The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets
The article examines the mutual influence of the country's image and its trading activities in foreign markets. Territorial products are in high demand in other countries and connected in the minds of consumers with the country of production. The authors focus their attention on Central Asia as...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MGIMO University Press
2022-03-01
|
| Series: | Vestnik MGIMO-Universiteta |
| Subjects: | |
| Online Access: | https://www.vestnik.mgimo.ru/jour/article/view/3064 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832579379600818176 |
|---|---|
| author | G. A. Savchuk V. A. Frants D. S. Saidmagomedov |
| author_facet | G. A. Savchuk V. A. Frants D. S. Saidmagomedov |
| author_sort | G. A. Savchuk |
| collection | DOAJ |
| description | The article examines the mutual influence of the country's image and its trading activities in foreign markets. Territorial products are in high demand in other countries and connected in the minds of consumers with the country of production. The authors focus their attention on Central Asia as a region with an actively developing economy and essential for Russia in building the Eurasian Economic Union (EAEU). There is also a high interest in this region from other countries – the USA, China, Turkey, South Korea, Japan. The article analyzes whether Russian metallurgical products can be considered a territorial product that increases the country's attractiveness as a whole in the market of Central Asian countries. The study aims to compare consumers' attitudes to Russian and Chinese metal products, as Chinese metal producers are currently becoming more active in the market of Central Asian countries. The study employs two methods: an expert interview and a survey of consumers of metallurgical products.The authors conclude that Russian metallurgical products have a stable positive reputation in the market of Central Asian countries. Its reputation in the minds of consumers is associated not only with the price and quality of the product itself but also with a high level of metallurgical education and research and production activities in Russia. In addition, it is essential for consumers that product information is presented in a familiar language, and the cultural features of business communication of Russian suppliers are close and understandable to them. In turn, Chinese metallurgical products do not have such a reputation since Central Asian consumers do not have experience in its utilization, are not aware of the history of metallurgical production in China, scientific and technical developments, and the quality of professional education in the field of metallurgy in this country. They also do not understand China's language and business culture; they are not familiar enough with Chinese suppliers, which affects their choice in favor of a Russian supplier. On this basis, the authors conclude that Russian metallurgical products can be considered a territorial product in the market of Central Asian countries. |
| format | Article |
| id | doaj-art-f880a32f9c74449b9f685c6ab466c285 |
| institution | Kabale University |
| issn | 2071-8160 2541-9099 |
| language | English |
| publishDate | 2022-03-01 |
| publisher | MGIMO University Press |
| record_format | Article |
| series | Vestnik MGIMO-Universiteta |
| spelling | doaj-art-f880a32f9c74449b9f685c6ab466c2852025-01-30T12:16:16ZengMGIMO University PressVestnik MGIMO-Universiteta2071-81602541-90992022-03-0115120722910.24833/2071-8160-2022-1-82-207-2292451The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian MarketsG. A. Savchuk0V. A. Frants1D. S. Saidmagomedov2Ural Federal University named after the first President of Russia B. N. YeltsinUral Federal University named after the first President of Russia B. N. YeltsinLLC “Research and production complex ‘Special metallurgy’”The article examines the mutual influence of the country's image and its trading activities in foreign markets. Territorial products are in high demand in other countries and connected in the minds of consumers with the country of production. The authors focus their attention on Central Asia as a region with an actively developing economy and essential for Russia in building the Eurasian Economic Union (EAEU). There is also a high interest in this region from other countries – the USA, China, Turkey, South Korea, Japan. The article analyzes whether Russian metallurgical products can be considered a territorial product that increases the country's attractiveness as a whole in the market of Central Asian countries. The study aims to compare consumers' attitudes to Russian and Chinese metal products, as Chinese metal producers are currently becoming more active in the market of Central Asian countries. The study employs two methods: an expert interview and a survey of consumers of metallurgical products.The authors conclude that Russian metallurgical products have a stable positive reputation in the market of Central Asian countries. Its reputation in the minds of consumers is associated not only with the price and quality of the product itself but also with a high level of metallurgical education and research and production activities in Russia. In addition, it is essential for consumers that product information is presented in a familiar language, and the cultural features of business communication of Russian suppliers are close and understandable to them. In turn, Chinese metallurgical products do not have such a reputation since Central Asian consumers do not have experience in its utilization, are not aware of the history of metallurgical production in China, scientific and technical developments, and the quality of professional education in the field of metallurgy in this country. They also do not understand China's language and business culture; they are not familiar enough with Chinese suppliers, which affects their choice in favor of a Russian supplier. On this basis, the authors conclude that Russian metallurgical products can be considered a territorial product in the market of Central Asian countries.https://www.vestnik.mgimo.ru/jour/article/view/3064сross-country competitionterritorial productmetallurgical productsrolled metal marketcentral asiaproduct reputation |
| spellingShingle | G. A. Savchuk V. A. Frants D. S. Saidmagomedov The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets Vestnik MGIMO-Universiteta сross-country competition territorial product metallurgical products rolled metal market central asia product reputation |
| title | The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets |
| title_full | The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets |
| title_fullStr | The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets |
| title_full_unstemmed | The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets |
| title_short | The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets |
| title_sort | country of origin effect on the reputation of russian metallurgical products in central asian markets |
| topic | сross-country competition territorial product metallurgical products rolled metal market central asia product reputation |
| url | https://www.vestnik.mgimo.ru/jour/article/view/3064 |
| work_keys_str_mv | AT gasavchuk thecountryoforigineffectonthereputationofrussianmetallurgicalproductsincentralasianmarkets AT vafrants thecountryoforigineffectonthereputationofrussianmetallurgicalproductsincentralasianmarkets AT dssaidmagomedov thecountryoforigineffectonthereputationofrussianmetallurgicalproductsincentralasianmarkets AT gasavchuk countryoforigineffectonthereputationofrussianmetallurgicalproductsincentralasianmarkets AT vafrants countryoforigineffectonthereputationofrussianmetallurgicalproductsincentralasianmarkets AT dssaidmagomedov countryoforigineffectonthereputationofrussianmetallurgicalproductsincentralasianmarkets |