The Influence of Visual Merchandising, Store Atmosphere, and One Stop Shopping on Impulse Buying in Consumers of Oh! Some (KKV) Galaxy Mall Surabaya
The rapid growth of the modern retail sector in Indonesia encourages retailers to continuously innovate in developing effective strategies to face competition. This study examines the influence of visual merchandising, store atmosphere, and one-stop shopping on impulse buying among consumers of OH!...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6285 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|