Pattern mining and prediction techniques for user behavioral trajectories in e-commerce.
The trajectory of a user's continuous online access, which manifests as a sequence of dynamic behaviours during online purchases, constitutes fundamental behavioural data. However, a comprehensive computational method for measuring trajectory similarity and thoroughly analyzing user behaviour r...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0320772 |
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