Determinants of Dietary Supplement Consumption Among International Students in the University of Debrecen: Integrating Social Media Usage and Health Consciousness into the Theory of Planned Behavior

Dietary supplements are popular globally and may be more susceptible due to specific challenges encountered abroad. This study looks at the factors affecting their consumption at the University of Debrecen using the Theory of Planned Behavior (TPB). An online cross-sectional survey design measuri...

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Main Authors: Abrar Ghaith, Omar Salem
Format: Article
Language:English
Published: University of Miskolc 2025-05-01
Series:Theory, Methodology, Practice
Subjects:
Online Access:https://ojs.uni-miskolc.hu/index.php/tmp/article/view/3603
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author Abrar Ghaith
Omar Salem
author_facet Abrar Ghaith
Omar Salem
author_sort Abrar Ghaith
collection DOAJ
description Dietary supplements are popular globally and may be more susceptible due to specific challenges encountered abroad. This study looks at the factors affecting their consumption at the University of Debrecen using the Theory of Planned Behavior (TPB). An online cross-sectional survey design measuring attitude, subjective norms, perceived behavioral control, health consciousness, social media usage, and intention to purchase dietary supplements was used. 320 international students provided data online for convenience sampling. Due to social media use, health consciousness, and subjective norms, international students typically had positive attitudes regarding dietary supplements. A sense of behavioral control suggested self-assurance in acquiring and ingesting supplements. The findings emphasized the significance of social media usage, attitude, subjective norms, perceived behavioral control, and health consciousness in influencing purchase intentions. The results offer guidance for creating focused interventions that support responsible and well-informed supplement use.    
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spelling doaj-art-f7ddfb565fea4da9af3cf24aa0a7e39c2025-08-20T01:53:00ZengUniversity of MiskolcTheory, Methodology, Practice1589-34132415-98832025-05-01210110.18096/TMP.2025.01.01Determinants of Dietary Supplement Consumption Among International Students in the University of Debrecen: Integrating Social Media Usage and Health Consciousness into the Theory of Planned BehaviorAbrar Ghaith0Omar Salem1University of DebrecenUniversity of Debrecen Dietary supplements are popular globally and may be more susceptible due to specific challenges encountered abroad. This study looks at the factors affecting their consumption at the University of Debrecen using the Theory of Planned Behavior (TPB). An online cross-sectional survey design measuring attitude, subjective norms, perceived behavioral control, health consciousness, social media usage, and intention to purchase dietary supplements was used. 320 international students provided data online for convenience sampling. Due to social media use, health consciousness, and subjective norms, international students typically had positive attitudes regarding dietary supplements. A sense of behavioral control suggested self-assurance in acquiring and ingesting supplements. The findings emphasized the significance of social media usage, attitude, subjective norms, perceived behavioral control, and health consciousness in influencing purchase intentions. The results offer guidance for creating focused interventions that support responsible and well-informed supplement use.     https://ojs.uni-miskolc.hu/index.php/tmp/article/view/3603Dietary supplementsinternational studentstheory of planned behaviorUniversity of DebrecenHungary
spellingShingle Abrar Ghaith
Omar Salem
Determinants of Dietary Supplement Consumption Among International Students in the University of Debrecen: Integrating Social Media Usage and Health Consciousness into the Theory of Planned Behavior
Theory, Methodology, Practice
Dietary supplements
international students
theory of planned behavior
University of Debrecen
Hungary
title Determinants of Dietary Supplement Consumption Among International Students in the University of Debrecen: Integrating Social Media Usage and Health Consciousness into the Theory of Planned Behavior
title_full Determinants of Dietary Supplement Consumption Among International Students in the University of Debrecen: Integrating Social Media Usage and Health Consciousness into the Theory of Planned Behavior
title_fullStr Determinants of Dietary Supplement Consumption Among International Students in the University of Debrecen: Integrating Social Media Usage and Health Consciousness into the Theory of Planned Behavior
title_full_unstemmed Determinants of Dietary Supplement Consumption Among International Students in the University of Debrecen: Integrating Social Media Usage and Health Consciousness into the Theory of Planned Behavior
title_short Determinants of Dietary Supplement Consumption Among International Students in the University of Debrecen: Integrating Social Media Usage and Health Consciousness into the Theory of Planned Behavior
title_sort determinants of dietary supplement consumption among international students in the university of debrecen integrating social media usage and health consciousness into the theory of planned behavior
topic Dietary supplements
international students
theory of planned behavior
University of Debrecen
Hungary
url https://ojs.uni-miskolc.hu/index.php/tmp/article/view/3603
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