A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook’s Big Data
The objective of this paper is to provide a better rendition of Generation Z purchase intentions of retail products through Facebook. The study gyrated around the favorable attitude formation of Generation Z translating into intentions to purchase retail products through Facebook. The role of antece...
Saved in:
| Main Authors: | , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tsinghua University Press
2023-12-01
|
| Series: | Big Data Mining and Analytics |
| Subjects: | |
| Online Access: | https://www.sciopen.com/article/10.26599/BDMA.2022.9020033 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
