An analytical study of the availability of comprehensive knowledge marketing management in Iraqi sports institutions
Objective: The current study aimed to prepare a measure for comprehensive knowledge marketing management. In the Iraqi sports institutions under study, identifying the extent of each dimension of comprehensive knowledge marketing management. Research methodology: This study relied on appropriate...
Saved in:
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FEADEF
2025-01-01
|
| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| Subjects: | |
| Online Access: | https://recyt.fecyt.es/index.php/retos/article/view/112028 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832577783395516416 |
|---|---|
| author | Luma Samer Hamoodi Nadeema Badr Mohammed Zainab Ali Abdul Ameer Missaa Nadem Nihad Mohammed Alwan Najlaa Abbas AL-Zuhairi Liqaa Abdullah Ali |
| author_facet | Luma Samer Hamoodi Nadeema Badr Mohammed Zainab Ali Abdul Ameer Missaa Nadem Nihad Mohammed Alwan Najlaa Abbas AL-Zuhairi Liqaa Abdullah Ali |
| author_sort | Luma Samer Hamoodi |
| collection | DOAJ |
| description |
Objective: The current study aimed to prepare a measure for comprehensive knowledge marketing management. In the Iraqi sports institutions under study, identifying the extent of each dimension of comprehensive knowledge marketing management.
Research methodology: This study relied on appropriate scientific methods, mainly represented by the descriptive method and the analytical method, and on the case study method because it suits the nature of the study. The study population was determined from the administrative cadres in the Iraqi Sports Federation, and the research sample numbered (86) and was represented as follows: The preparation sample numbered (50) and a percentage amounted to (58.13%), the sample of the exploratory experiment was (5), with a percentage of (5.81%), and the main experiment sample (application sample) numbered (31) and had a percentage of (36.04%).
Result: that the value of the arithmetic mean for the comprehensive marketing knowledge management scale reached (70.75) with a standard deviation of (20.84), which is less than the value of the hypothesized mean of (114), and the significance value of the error reached (0.00), which is less than the significance level of (0.05), and this is an indication of the weakness of sports institutions in comprehensive marketing knowledge management, and the researchers attribute the reason for this to the fact that sports institutions do not develop objectives related to knowledge management are achievable.
Conclusions: There is a weakness in the sports institutions under study in managing comprehensive knowledge marketing, and there is a weakness in marketing planning.
|
| format | Article |
| id | doaj-art-f773d0ab2473497193578f845a3793bf |
| institution | Kabale University |
| issn | 1579-1726 1988-2041 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | FEADEF |
| record_format | Article |
| series | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| spelling | doaj-art-f773d0ab2473497193578f845a3793bf2025-01-30T17:11:32ZengFEADEFRetos: Nuevas Tendencias en Educación Física, Deportes y Recreación1579-17261988-20412025-01-016310.47197/retos.v63.112028An analytical study of the availability of comprehensive knowledge marketing management in Iraqi sports institutionsLuma Samer Hamoodi0Nadeema Badr Mohammed1Zainab Ali Abdul Ameer2Missaa Nadem3Nihad Mohammed Alwan4Najlaa Abbas AL-Zuhairi5Liqaa Abdullah Ali6College of Physical Education and Sports Science women, University of Baghdad, IraqCollege of Physical Education and Sports Science women, University of Baghdad, IraqCollege of Physical Education and Sports Science women, University of Baghdad, IraqCollege of Physical Education and Sports Science women, University of Baghdad, IraqCollege of Physical Education and Sports Science women, University of Baghdad, IraqCollege of Physical Education and Sports Science women, University of Baghdad, IraqCollege of Physical Education and Sports Science women, University of Baghdad, Iraq Objective: The current study aimed to prepare a measure for comprehensive knowledge marketing management. In the Iraqi sports institutions under study, identifying the extent of each dimension of comprehensive knowledge marketing management. Research methodology: This study relied on appropriate scientific methods, mainly represented by the descriptive method and the analytical method, and on the case study method because it suits the nature of the study. The study population was determined from the administrative cadres in the Iraqi Sports Federation, and the research sample numbered (86) and was represented as follows: The preparation sample numbered (50) and a percentage amounted to (58.13%), the sample of the exploratory experiment was (5), with a percentage of (5.81%), and the main experiment sample (application sample) numbered (31) and had a percentage of (36.04%). Result: that the value of the arithmetic mean for the comprehensive marketing knowledge management scale reached (70.75) with a standard deviation of (20.84), which is less than the value of the hypothesized mean of (114), and the significance value of the error reached (0.00), which is less than the significance level of (0.05), and this is an indication of the weakness of sports institutions in comprehensive marketing knowledge management, and the researchers attribute the reason for this to the fact that sports institutions do not develop objectives related to knowledge management are achievable. Conclusions: There is a weakness in the sports institutions under study in managing comprehensive knowledge marketing, and there is a weakness in marketing planning. https://recyt.fecyt.es/index.php/retos/article/view/112028management, comprehensive knowledge marketing, sports institutions. |
| spellingShingle | Luma Samer Hamoodi Nadeema Badr Mohammed Zainab Ali Abdul Ameer Missaa Nadem Nihad Mohammed Alwan Najlaa Abbas AL-Zuhairi Liqaa Abdullah Ali An analytical study of the availability of comprehensive knowledge marketing management in Iraqi sports institutions Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación management, comprehensive knowledge marketing, sports institutions. |
| title | An analytical study of the availability of comprehensive knowledge marketing management in Iraqi sports institutions |
| title_full | An analytical study of the availability of comprehensive knowledge marketing management in Iraqi sports institutions |
| title_fullStr | An analytical study of the availability of comprehensive knowledge marketing management in Iraqi sports institutions |
| title_full_unstemmed | An analytical study of the availability of comprehensive knowledge marketing management in Iraqi sports institutions |
| title_short | An analytical study of the availability of comprehensive knowledge marketing management in Iraqi sports institutions |
| title_sort | analytical study of the availability of comprehensive knowledge marketing management in iraqi sports institutions |
| topic | management, comprehensive knowledge marketing, sports institutions. |
| url | https://recyt.fecyt.es/index.php/retos/article/view/112028 |
| work_keys_str_mv | AT lumasamerhamoodi ananalyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT nadeemabadrmohammed ananalyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT zainabaliabdulameer ananalyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT missaanadem ananalyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT nihadmohammedalwan ananalyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT najlaaabbasalzuhairi ananalyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT liqaaabdullahali ananalyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT lumasamerhamoodi analyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT nadeemabadrmohammed analyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT zainabaliabdulameer analyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT missaanadem analyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT nihadmohammedalwan analyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT najlaaabbasalzuhairi analyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions AT liqaaabdullahali analyticalstudyoftheavailabilityofcomprehensiveknowledgemarketingmanagementiniraqisportsinstitutions |