WINE DISTRIBUTION IN UKRAINE UNDER CONDITIONS OF UNCERTAINTY AND CONSTRAINTS

The article is dedicated to analysing the current state, challenges, and prospects of wine product distribution in the Ukrainian market. It examines the key factors influencing the formation of wine supply chains, including economic, political, social, and regulatory constraints. Particular attenti...

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Main Author: Ольга Тодорюк
Format: Article
Language:English
Published: Helvetica Publishing House 2024-12-01
Series:Економіка та суспільство
Subjects:
Online Access:https://economyandsociety.in.ua/index.php/journal/article/view/5443
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author Ольга Тодорюк
author_facet Ольга Тодорюк
author_sort Ольга Тодорюк
collection DOAJ
description The article is dedicated to analysing the current state, challenges, and prospects of wine product distribution in the Ukrainian market. It examines the key factors influencing the formation of wine supply chains, including economic, political, social, and regulatory constraints. Particular attention is given to the application of the Theory of Constraints (TOC), developed in the 1980s by Eliyahu Goldratt. The article demonstrates how this theory has been adapted to the modern context, including the wartime conditions in Ukraine, which have significantly impacted logistics chains, production processes, and consumer behaviour. In the article, the author also explores the differences and commonalities between the Theory of Constraints (TOC) and Uncertainty Theory, analysing their approaches to problem-solving under conditions of constraints and uncertainty. In times of war, TOC helps address issues in supply chains and resource management, contributing to the improvement of wine distribution efficiency. It allows for a better understanding of the prospects for the functioning of the Ukrainian wine market in conditions of uncertainty and restrictions, as well as the development of practical tools for its sustainable development even in challenging circumstances. The article also discusses the key indicators in the wine distribution system according to TOC.
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spelling doaj-art-f74cc49a2f08424e835d65891d73fc042025-08-20T02:01:16ZengHelvetica Publishing HouseЕкономіка та суспільство2524-00722024-12-017010.32782/2524-0072/2024-70-179WINE DISTRIBUTION IN UKRAINE UNDER CONDITIONS OF UNCERTAINTY AND CONSTRAINTSОльга Тодорюк0State University of Trade and Economics The article is dedicated to analysing the current state, challenges, and prospects of wine product distribution in the Ukrainian market. It examines the key factors influencing the formation of wine supply chains, including economic, political, social, and regulatory constraints. Particular attention is given to the application of the Theory of Constraints (TOC), developed in the 1980s by Eliyahu Goldratt. The article demonstrates how this theory has been adapted to the modern context, including the wartime conditions in Ukraine, which have significantly impacted logistics chains, production processes, and consumer behaviour. In the article, the author also explores the differences and commonalities between the Theory of Constraints (TOC) and Uncertainty Theory, analysing their approaches to problem-solving under conditions of constraints and uncertainty. In times of war, TOC helps address issues in supply chains and resource management, contributing to the improvement of wine distribution efficiency. It allows for a better understanding of the prospects for the functioning of the Ukrainian wine market in conditions of uncertainty and restrictions, as well as the development of practical tools for its sustainable development even in challenging circumstances. The article also discusses the key indicators in the wine distribution system according to TOC. https://economyandsociety.in.ua/index.php/journal/article/view/5443wine distributionUkraineuncertaintyconstraintsTheory of ConstraintsUncertainty Theory
spellingShingle Ольга Тодорюк
WINE DISTRIBUTION IN UKRAINE UNDER CONDITIONS OF UNCERTAINTY AND CONSTRAINTS
Економіка та суспільство
wine distribution
Ukraine
uncertainty
constraints
Theory of Constraints
Uncertainty Theory
title WINE DISTRIBUTION IN UKRAINE UNDER CONDITIONS OF UNCERTAINTY AND CONSTRAINTS
title_full WINE DISTRIBUTION IN UKRAINE UNDER CONDITIONS OF UNCERTAINTY AND CONSTRAINTS
title_fullStr WINE DISTRIBUTION IN UKRAINE UNDER CONDITIONS OF UNCERTAINTY AND CONSTRAINTS
title_full_unstemmed WINE DISTRIBUTION IN UKRAINE UNDER CONDITIONS OF UNCERTAINTY AND CONSTRAINTS
title_short WINE DISTRIBUTION IN UKRAINE UNDER CONDITIONS OF UNCERTAINTY AND CONSTRAINTS
title_sort wine distribution in ukraine under conditions of uncertainty and constraints
topic wine distribution
Ukraine
uncertainty
constraints
Theory of Constraints
Uncertainty Theory
url https://economyandsociety.in.ua/index.php/journal/article/view/5443
work_keys_str_mv AT olʹgatodorûk winedistributioninukraineunderconditionsofuncertaintyandconstraints