Analyzing Predictive Factors for the Media’s Impact on the Nursing Profession

<b>Introduction:</b> Mass media play a crucial role not only in informing the public but also in shaping public perception, educating, and enhancing the visibility of various professions, including nursing. Despite being the most populous healthcare profession, nursing remains underrepre...

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Main Authors: Jadranka Pavić, Marta Marković, Ana Marija Hošnjak, Aleksandar Racz, Irena Kovačević, Martina Smrekar
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Nursing Reports
Subjects:
Online Access:https://www.mdpi.com/2039-4403/15/1/25
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author Jadranka Pavić
Marta Marković
Ana Marija Hošnjak
Aleksandar Racz
Irena Kovačević
Martina Smrekar
author_facet Jadranka Pavić
Marta Marković
Ana Marija Hošnjak
Aleksandar Racz
Irena Kovačević
Martina Smrekar
author_sort Jadranka Pavić
collection DOAJ
description <b>Introduction:</b> Mass media play a crucial role not only in informing the public but also in shaping public perception, educating, and enhancing the visibility of various professions, including nursing. Despite being the most populous healthcare profession, nursing remains underrepresented in media coverage. This imbalance affects the social status of the nursing profession and its public perception. <b>Methods:</b> This cross-sectional study utilized a validated questionnaire with high internal reliability (Cronbach’s alpha coefficients) to assess nurses’ perceptions of the media’s role in society and the nursing profession. Data were collected from 203 participants using an online survey employing the snowball sampling method. Statistical analyses included Welch ANOVA, <i>t</i>-tests, and hierarchical regression to predict the importance of media education. <b>Results:</b> Participants demonstrated positive perceptions of the media’s societal influence but identified a lack of adequate representation of nurses. Younger nurses and those with higher education levels emphasized the need for media education. Regression analysis revealed that perceptions of the media’s power and self-assessed media competencies were significant predictors of valuing media education. <b>Conclusions:</b> The findings highlight the need for integrating media literacy training into nursing education to enhance professional visibility and public engagement. This can empower nurses to actively contribute to shaping their professional image and addressing public misconceptions. Future research should expand the sample size and explore diverse healthcare settings to validate these findings.
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spelling doaj-art-f66e9f57972c42ea8a668c079dd819402025-01-24T13:44:31ZengMDPI AGNursing Reports2039-439X2039-44032025-01-011512510.3390/nursrep15010025Analyzing Predictive Factors for the Media’s Impact on the Nursing ProfessionJadranka Pavić0Marta Marković1Ana Marija Hošnjak2Aleksandar Racz3Irena Kovačević4Martina Smrekar5Department of Nursing, University of Applied Health Sciences, 10000 Zagreb, CroatiaSestre Milosrdnice University Hospital Center, 10000 Zagreb, CroatiaDepartment of Nursing, University of Applied Health Sciences, 10000 Zagreb, CroatiaDepartment of Nursing, University of Applied Health Sciences, 10000 Zagreb, CroatiaDepartment of Nursing, University of Applied Health Sciences, 10000 Zagreb, CroatiaDepartment of Nursing, University of Applied Health Sciences, 10000 Zagreb, Croatia<b>Introduction:</b> Mass media play a crucial role not only in informing the public but also in shaping public perception, educating, and enhancing the visibility of various professions, including nursing. Despite being the most populous healthcare profession, nursing remains underrepresented in media coverage. This imbalance affects the social status of the nursing profession and its public perception. <b>Methods:</b> This cross-sectional study utilized a validated questionnaire with high internal reliability (Cronbach’s alpha coefficients) to assess nurses’ perceptions of the media’s role in society and the nursing profession. Data were collected from 203 participants using an online survey employing the snowball sampling method. Statistical analyses included Welch ANOVA, <i>t</i>-tests, and hierarchical regression to predict the importance of media education. <b>Results:</b> Participants demonstrated positive perceptions of the media’s societal influence but identified a lack of adequate representation of nurses. Younger nurses and those with higher education levels emphasized the need for media education. Regression analysis revealed that perceptions of the media’s power and self-assessed media competencies were significant predictors of valuing media education. <b>Conclusions:</b> The findings highlight the need for integrating media literacy training into nursing education to enhance professional visibility and public engagement. This can empower nurses to actively contribute to shaping their professional image and addressing public misconceptions. Future research should expand the sample size and explore diverse healthcare settings to validate these findings.https://www.mdpi.com/2039-4403/15/1/25medianurseseducation
spellingShingle Jadranka Pavić
Marta Marković
Ana Marija Hošnjak
Aleksandar Racz
Irena Kovačević
Martina Smrekar
Analyzing Predictive Factors for the Media’s Impact on the Nursing Profession
Nursing Reports
media
nurses
education
title Analyzing Predictive Factors for the Media’s Impact on the Nursing Profession
title_full Analyzing Predictive Factors for the Media’s Impact on the Nursing Profession
title_fullStr Analyzing Predictive Factors for the Media’s Impact on the Nursing Profession
title_full_unstemmed Analyzing Predictive Factors for the Media’s Impact on the Nursing Profession
title_short Analyzing Predictive Factors for the Media’s Impact on the Nursing Profession
title_sort analyzing predictive factors for the media s impact on the nursing profession
topic media
nurses
education
url https://www.mdpi.com/2039-4403/15/1/25
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