Internationalization Strategies in Music Festivals
The internationalization of music festivals is a very recent and very complex process – due to the subjectivity of the theme – that encompasses the areas of management, internationalization, and culture, and has intensified in recent years. This paper investigates the ways in which music festivals a...
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| Format: | Article |
| Language: | English |
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Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2019-07-01
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| Series: | Scientific Annals of Economics and Business |
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| Online Access: | https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1132 |
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| _version_ | 1832591638541631488 |
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| author | Amélia Maria Pinto da Cunha Brandão Rodrigo Ferreira de Oliveira |
| author_facet | Amélia Maria Pinto da Cunha Brandão Rodrigo Ferreira de Oliveira |
| author_sort | Amélia Maria Pinto da Cunha Brandão |
| collection | DOAJ |
| description | The internationalization of music festivals is a very recent and very complex process – due to the subjectivity of the theme – that encompasses the areas of management, internationalization, and culture, and has intensified in recent years. This paper investigates the ways in which music festivals are currently internationalized and the internal processes prior to this decision. Its primary objective is to identify the main strategies of internationalization used by companies owning cultural goods, such as music festivals. Another goal is to fill an academic gap between internationalization theories and cultural management, contributing with the compilation and description of the main techniques employed by the market through a qualitative approach to the methodology and content analysis on decision-makers’ interviews. The results can confirm the internationalization model mostly used by the sector, which prefers a phased method. Main entry strategies, territory-choosing process, and motivations and reasons behind this process are also investigated. |
| format | Article |
| id | doaj-art-f637eb5e97974893af6979d2305c7a27 |
| institution | Kabale University |
| issn | 2501-3165 |
| language | English |
| publishDate | 2019-07-01 |
| publisher | Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house |
| record_format | Article |
| series | Scientific Annals of Economics and Business |
| spelling | doaj-art-f637eb5e97974893af6979d2305c7a272025-01-22T07:52:47ZengEditura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing houseScientific Annals of Economics and Business2501-31652019-07-0166SI91112https://doi.org/10.47743/saeb-2019-0018128Internationalization Strategies in Music FestivalsAmélia Maria Pinto da Cunha Brandão0Rodrigo Ferreira de Oliveira1Universidade do PortoUniversidade do PortoThe internationalization of music festivals is a very recent and very complex process – due to the subjectivity of the theme – that encompasses the areas of management, internationalization, and culture, and has intensified in recent years. This paper investigates the ways in which music festivals are currently internationalized and the internal processes prior to this decision. Its primary objective is to identify the main strategies of internationalization used by companies owning cultural goods, such as music festivals. Another goal is to fill an academic gap between internationalization theories and cultural management, contributing with the compilation and description of the main techniques employed by the market through a qualitative approach to the methodology and content analysis on decision-makers’ interviews. The results can confirm the internationalization model mostly used by the sector, which prefers a phased method. Main entry strategies, territory-choosing process, and motivations and reasons behind this process are also investigated.https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1132internationalization strategiesmusic festivalsglobalizationcultural industriesmusic industry. |
| spellingShingle | Amélia Maria Pinto da Cunha Brandão Rodrigo Ferreira de Oliveira Internationalization Strategies in Music Festivals Scientific Annals of Economics and Business internationalization strategies music festivals globalization cultural industries music industry. |
| title | Internationalization Strategies in Music Festivals |
| title_full | Internationalization Strategies in Music Festivals |
| title_fullStr | Internationalization Strategies in Music Festivals |
| title_full_unstemmed | Internationalization Strategies in Music Festivals |
| title_short | Internationalization Strategies in Music Festivals |
| title_sort | internationalization strategies in music festivals |
| topic | internationalization strategies music festivals globalization cultural industries music industry. |
| url | https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1132 |
| work_keys_str_mv | AT ameliamariapintodacunhabrandao internationalizationstrategiesinmusicfestivals AT rodrigoferreiradeoliveira internationalizationstrategiesinmusicfestivals |