“Come and find your (love) story”.

It was not until the political transformation in Central and Eastern Europe in the 1990s that freedom, democratisation and new opportunities in travelling emerged. In connection with broader economic, social and cultural changes after the collapse of communism, tourism promotion acted in multiple wa...

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Main Author: Sabina Owsianowska
Format: Article
Language:deu
Published: Association Via@ 2018-05-01
Series:Via@
Subjects:
Online Access:https://journals.openedition.org/viatourism/1772
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author Sabina Owsianowska
author_facet Sabina Owsianowska
author_sort Sabina Owsianowska
collection DOAJ
description It was not until the political transformation in Central and Eastern Europe in the 1990s that freedom, democratisation and new opportunities in travelling emerged. In connection with broader economic, social and cultural changes after the collapse of communism, tourism promotion acted in multiple ways; among them, modification of the decades-rooted image of the region – and particular countries – may be considered the key function. In this article, I propose reflection on what role in this process is played by references to the embodiment of tourist practices and performances, sensuality, love and eroticism, used by the senders of the message to reshape the image of Poland in selected promotional campaigns issued between 2004 and 2015. The main goal of this paper is not only to discuss the methods and techniques chosen by the broadcasters, but also to pay attention to the content that remains (un)intentionally ambiguous.
format Article
id doaj-art-f5548c343a7645fcb349947838a295dd
institution Kabale University
issn 2259-924X
language deu
publishDate 2018-05-01
publisher Association Via@
record_format Article
series Via@
spelling doaj-art-f5548c343a7645fcb349947838a295dd2025-01-30T14:06:00ZdeuAssociation Via@Via@2259-924X2018-05-011110.4000/viatourism.1772“Come and find your (love) story”.Sabina OwsianowskaIt was not until the political transformation in Central and Eastern Europe in the 1990s that freedom, democratisation and new opportunities in travelling emerged. In connection with broader economic, social and cultural changes after the collapse of communism, tourism promotion acted in multiple ways; among them, modification of the decades-rooted image of the region – and particular countries – may be considered the key function. In this article, I propose reflection on what role in this process is played by references to the embodiment of tourist practices and performances, sensuality, love and eroticism, used by the senders of the message to reshape the image of Poland in selected promotional campaigns issued between 2004 and 2015. The main goal of this paper is not only to discuss the methods and techniques chosen by the broadcasters, but also to pay attention to the content that remains (un)intentionally ambiguous.https://journals.openedition.org/viatourism/1772imagetourist experiencediscourseembodimenteroticizationPoland
spellingShingle Sabina Owsianowska
“Come and find your (love) story”.
Via@
image
tourist experience
discourse
embodiment
eroticization
Poland
title “Come and find your (love) story”.
title_full “Come and find your (love) story”.
title_fullStr “Come and find your (love) story”.
title_full_unstemmed “Come and find your (love) story”.
title_short “Come and find your (love) story”.
title_sort come and find your love story
topic image
tourist experience
discourse
embodiment
eroticization
Poland
url https://journals.openedition.org/viatourism/1772
work_keys_str_mv AT sabinaowsianowska comeandfindyourlovestory