Sappi’s stakeholder engagement approach involves listening to multiple voices for social impact
Putting theory into practice remains a challenge in the diverse South African context. The authors of this case study seek to present a communication programme that have been implemented by African communication professionals and which illustrate the practical application of business and social imp...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2023-07-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2531 |
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| Summary: | Putting theory into practice remains a challenge in the diverse South African context. The authors of this case study seek to present a communication programme that have been implemented by African communication professionals and which illustrate the practical application of business and social impact results to communication theory. Sappi is an Africa-headquartered multinational company with a global footprint which uses its stakeholder approach as part of its business strategy. Sappi is a leading global provider of everyday materials made from wood-fibrebased renewable resources. The company works with its partners to build a thriving world by acting boldly to support the planet, people and prosperity (Sappi, 2023). This article critically evaluates how Sappi uses stakeholder engagement to achieve this purpose statement.
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| ISSN: | 0259-0069 2957-7950 |