Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry
This research gauges the role of brand experience and perceived social media marketing activities in the creation of consumer-based brand equity using a stimulus organism-response model. The data was collected through a structured questionnaire focused on luxury fashion brands. The sample, cons...
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2023-11-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/110 |
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