Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective
To assist filtering and sorting massive review messages, this paper attempts to examine the determinants of review attraction and helpfulness. Our analysis divides consumers’ reading process into “notice stage” and “comprehend stage” and considers the impact of “explicit information” and “implicit i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2016-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2016/9354519 |
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| _version_ | 1832552608208781312 |
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| author | Xu Chen Jie Sheng Xiaojun Wang Jiangshan Deng |
| author_facet | Xu Chen Jie Sheng Xiaojun Wang Jiangshan Deng |
| author_sort | Xu Chen |
| collection | DOAJ |
| description | To assist filtering and sorting massive review messages, this paper attempts to examine the determinants of review attraction and helpfulness. Our analysis divides consumers’ reading process into “notice stage” and “comprehend stage” and considers the impact of “explicit information” and “implicit information” of review attraction and review helpfulness. 633 online product reviews were collected from Amazon China. A mixed-method approach is employed to test the conceptual model proposed for examining the influencing factors of review attraction and helpfulness. The empirical results show that reviews with negative extremity, more words, and higher reviewer rank easily gain more attraction and reviews with negative extremity, higher reviewer rank, mixed subjective property, and mixed sentiment seem to be more helpful. The research findings provide some important insights, which will help online businesses to encourage consumers to write good quality reviews and take more active actions to maximise the value of online reviews. |
| format | Article |
| id | doaj-art-f471dab346aa4107a29fce7256fe2ca7 |
| institution | Kabale University |
| issn | 1026-0226 1607-887X |
| language | English |
| publishDate | 2016-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-f471dab346aa4107a29fce7256fe2ca72025-02-03T05:58:20ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2016-01-01201610.1155/2016/93545199354519Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour PerspectiveXu Chen0Jie Sheng1Xiaojun Wang2Jiangshan Deng3School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, ChinaDepartment of Management, University of Bristol, Bristol BS8 1TZ, UKDepartment of Management, University of Bristol, Bristol BS8 1TZ, UKSchool of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, ChinaTo assist filtering and sorting massive review messages, this paper attempts to examine the determinants of review attraction and helpfulness. Our analysis divides consumers’ reading process into “notice stage” and “comprehend stage” and considers the impact of “explicit information” and “implicit information” of review attraction and review helpfulness. 633 online product reviews were collected from Amazon China. A mixed-method approach is employed to test the conceptual model proposed for examining the influencing factors of review attraction and helpfulness. The empirical results show that reviews with negative extremity, more words, and higher reviewer rank easily gain more attraction and reviews with negative extremity, higher reviewer rank, mixed subjective property, and mixed sentiment seem to be more helpful. The research findings provide some important insights, which will help online businesses to encourage consumers to write good quality reviews and take more active actions to maximise the value of online reviews.http://dx.doi.org/10.1155/2016/9354519 |
| spellingShingle | Xu Chen Jie Sheng Xiaojun Wang Jiangshan Deng Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective Discrete Dynamics in Nature and Society |
| title | Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective |
| title_full | Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective |
| title_fullStr | Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective |
| title_full_unstemmed | Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective |
| title_short | Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective |
| title_sort | exploring determinants of attraction and helpfulness of online product review a consumer behaviour perspective |
| url | http://dx.doi.org/10.1155/2016/9354519 |
| work_keys_str_mv | AT xuchen exploringdeterminantsofattractionandhelpfulnessofonlineproductreviewaconsumerbehaviourperspective AT jiesheng exploringdeterminantsofattractionandhelpfulnessofonlineproductreviewaconsumerbehaviourperspective AT xiaojunwang exploringdeterminantsofattractionandhelpfulnessofonlineproductreviewaconsumerbehaviourperspective AT jiangshandeng exploringdeterminantsofattractionandhelpfulnessofonlineproductreviewaconsumerbehaviourperspective |