To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender?
This article examines propaganda targeting American women during World War II, especially the numerous messages linked to the home and cooking. It shows that the posters and booklets issued by the federal government, along with advertising and cookbooks, constructed a very narrow class, gender, and...
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| Format: | Article |
| Language: | English |
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Association Française d'Etudes Américaines
2019-04-01
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| Series: | Transatlantica |
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| Online Access: | https://journals.openedition.org/transatlantica/9725 |
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| _version_ | 1832580728264589312 |
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| author | Hélène Le Dantec-Lowry |
| author_facet | Hélène Le Dantec-Lowry |
| author_sort | Hélène Le Dantec-Lowry |
| collection | DOAJ |
| description | This article examines propaganda targeting American women during World War II, especially the numerous messages linked to the home and cooking. It shows that the posters and booklets issued by the federal government, along with advertising and cookbooks, constructed a very narrow class, gender, and ethnoracial vision that confined women to their home, even when some of them were encouraged to replace men in industrial jobs. This construction had two concomitant consequences: first, the focus on 1950s white suburban housewives in middle-class suburbs during the Cold war, and second, the creation of female solidarity, which, in part, led to feminist demands in the 1960s. |
| format | Article |
| id | doaj-art-f467e9dc476143e38df0106903b747f4 |
| institution | Kabale University |
| issn | 1765-2766 |
| language | English |
| publishDate | 2019-04-01 |
| publisher | Association Française d'Etudes Américaines |
| record_format | Article |
| series | Transatlantica |
| spelling | doaj-art-f467e9dc476143e38df0106903b747f42025-01-30T10:45:25ZengAssociation Française d'Etudes AméricainesTransatlantica1765-27662019-04-01210.4000/transatlantica.9725To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender?Hélène Le Dantec-LowryThis article examines propaganda targeting American women during World War II, especially the numerous messages linked to the home and cooking. It shows that the posters and booklets issued by the federal government, along with advertising and cookbooks, constructed a very narrow class, gender, and ethnoracial vision that confined women to their home, even when some of them were encouraged to replace men in industrial jobs. This construction had two concomitant consequences: first, the focus on 1950s white suburban housewives in middle-class suburbs during the Cold war, and second, the creation of female solidarity, which, in part, led to feminist demands in the 1960s.https://journals.openedition.org/transatlantica/9725propagandaWorld War IIAmerican womenhousewivescookingadvertising |
| spellingShingle | Hélène Le Dantec-Lowry To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender? Transatlantica propaganda World War II American women housewives cooking advertising |
| title | To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender? |
| title_full | To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender? |
| title_fullStr | To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender? |
| title_full_unstemmed | To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender? |
| title_short | To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender? |
| title_sort | to speed our boys home produce and conserve share and play square home front propaganda and food during world war ii rewriting gender |
| topic | propaganda World War II American women housewives cooking advertising |
| url | https://journals.openedition.org/transatlantica/9725 |
| work_keys_str_mv | AT heleneledanteclowry tospeedourboyshomeproduceandconserveshareandplaysquarehomefrontpropagandaandfoodduringworldwariirewritinggender |