Z-Propaganda and Semiotic Resistance: Contesting Russia’s War Symbols in Moldova and Beyond

This article examines the range of strategies adopted by various states vis-à-vis the symbols of the Russian war against Ukraine—the St. George ribbon and the letters Z and V. First, it analyzes their genealogy, illustrating how the St. George ribbon reflects Russia’s new authoritarian-imperial iden...

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Main Author: Marandici Ion
Format: Article
Language:English
Published: De Gruyter 2023-12-01
Series:Comparative Southeast European Studies
Subjects:
Online Access:https://doi.org/10.1515/soeu-2023-0024
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author Marandici Ion
author_facet Marandici Ion
author_sort Marandici Ion
collection DOAJ
description This article examines the range of strategies adopted by various states vis-à-vis the symbols of the Russian war against Ukraine—the St. George ribbon and the letters Z and V. First, it analyzes their genealogy, illustrating how the St. George ribbon reflects Russia’s new authoritarian-imperial identity, while the Z and V originate from ultranationalist Telegram communities promoting white supremacist and genocidal ideas. Second, the concept of semiotic resistance is proposed to explain how states and societies counter Russia’s pro-war narratives by implementing diverse semiotic strategies. Finally, the in-depth analysis of the identity politics accompanying the symbolic ban in Moldova reveals how competing definitions of nationhood lead to divergent assessments of Russia’s war narratives. The dispute over the St. George ribbon in Moldova is embedded in longstanding domestic culture wars, fought in the legal-political domain as well as in urban spaces.
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publishDate 2023-12-01
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record_format Article
series Comparative Southeast European Studies
spelling doaj-art-f34a5653e9264357a22054d1f11caed92025-08-20T01:47:42ZengDe GruyterComparative Southeast European Studies2701-81992701-82022023-12-0171458561610.1515/soeu-2023-0024Z-Propaganda and Semiotic Resistance: Contesting Russia’s War Symbols in Moldova and BeyondMarandici Ion0Independent Scholar, Brunswick, NJ, USAThis article examines the range of strategies adopted by various states vis-à-vis the symbols of the Russian war against Ukraine—the St. George ribbon and the letters Z and V. First, it analyzes their genealogy, illustrating how the St. George ribbon reflects Russia’s new authoritarian-imperial identity, while the Z and V originate from ultranationalist Telegram communities promoting white supremacist and genocidal ideas. Second, the concept of semiotic resistance is proposed to explain how states and societies counter Russia’s pro-war narratives by implementing diverse semiotic strategies. Finally, the in-depth analysis of the identity politics accompanying the symbolic ban in Moldova reveals how competing definitions of nationhood lead to divergent assessments of Russia’s war narratives. The dispute over the St. George ribbon in Moldova is embedded in longstanding domestic culture wars, fought in the legal-political domain as well as in urban spaces.https://doi.org/10.1515/soeu-2023-0024warsymbolsrussiamoldovaukraineneoimperialism
spellingShingle Marandici Ion
Z-Propaganda and Semiotic Resistance: Contesting Russia’s War Symbols in Moldova and Beyond
Comparative Southeast European Studies
war
symbols
russia
moldova
ukraine
neoimperialism
title Z-Propaganda and Semiotic Resistance: Contesting Russia’s War Symbols in Moldova and Beyond
title_full Z-Propaganda and Semiotic Resistance: Contesting Russia’s War Symbols in Moldova and Beyond
title_fullStr Z-Propaganda and Semiotic Resistance: Contesting Russia’s War Symbols in Moldova and Beyond
title_full_unstemmed Z-Propaganda and Semiotic Resistance: Contesting Russia’s War Symbols in Moldova and Beyond
title_short Z-Propaganda and Semiotic Resistance: Contesting Russia’s War Symbols in Moldova and Beyond
title_sort z propaganda and semiotic resistance contesting russia s war symbols in moldova and beyond
topic war
symbols
russia
moldova
ukraine
neoimperialism
url https://doi.org/10.1515/soeu-2023-0024
work_keys_str_mv AT marandiciion zpropagandaandsemioticresistancecontestingrussiaswarsymbolsinmoldovaandbeyond