Determining the attractiveness of Serbian spas as a destination for wellness tourism

Serbia has a long tradition in the development of spa tourism, which is mainly intended for domestic tourists. As a result of current trends in tourism, especially changes in tourist demand, destinations are also changing. For many countries, the development of wellness tourism is an imp...

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Main Author: Belij-Radin Marija
Format: Article
Language:English
Published: Serbian Geographical Society 2024-01-01
Series:Glasnik Srpskog Geografskog Društva
Subjects:
Online Access:https://doiserbia.nb.rs/img/doi/0350-3593/2024/0350-35932402033B.pdf
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author Belij-Radin Marija
author_facet Belij-Radin Marija
author_sort Belij-Radin Marija
collection DOAJ
description Serbia has a long tradition in the development of spa tourism, which is mainly intended for domestic tourists. As a result of current trends in tourism, especially changes in tourist demand, destinations are also changing. For many countries, the development of wellness tourism is an important way to create a competitive advantage. The paper presents the study of attractiveness characteristics of spa resorts in Serbia and then ranks the spa resorts according to these factors. The model used in the research consists of 24 factors (grouped into 6 groups) that influence the attractiveness of spas as spa and wellness tourism destinations. The research included twenty spas and the survey was conducted among experts in the field of tourism. The most important factors influencing the attractiveness of spas as spa and wellness tourism destinations are: The attractiveness of the range of health and wellness treatments offered in spas (0.349), the natural conditions and relaxing atmosphere of spas (0.206) and price competitiveness (0.172).
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institution Kabale University
issn 0350-3593
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record_format Article
series Glasnik Srpskog Geografskog Društva
spelling doaj-art-f2c492747cd341a7aa0eb5a179a577d52025-01-30T06:45:32ZengSerbian Geographical SocietyGlasnik Srpskog Geografskog Društva0350-35932406-078X2024-01-011042336010.2298/GSGD2402033B0350-35932402033BDetermining the attractiveness of Serbian spas as a destination for wellness tourismBelij-Radin Marija0https://orcid.org/0000-0002-8227-0420University of Belgrade, Faculty of Geography, Belgrade, SerbiaSerbia has a long tradition in the development of spa tourism, which is mainly intended for domestic tourists. As a result of current trends in tourism, especially changes in tourist demand, destinations are also changing. For many countries, the development of wellness tourism is an important way to create a competitive advantage. The paper presents the study of attractiveness characteristics of spa resorts in Serbia and then ranks the spa resorts according to these factors. The model used in the research consists of 24 factors (grouped into 6 groups) that influence the attractiveness of spas as spa and wellness tourism destinations. The research included twenty spas and the survey was conducted among experts in the field of tourism. The most important factors influencing the attractiveness of spas as spa and wellness tourism destinations are: The attractiveness of the range of health and wellness treatments offered in spas (0.349), the natural conditions and relaxing atmosphere of spas (0.206) and price competitiveness (0.172).https://doiserbia.nb.rs/img/doi/0350-3593/2024/0350-35932402033B.pdfspa tourismwellness tourismdestination attractivenessserbia
spellingShingle Belij-Radin Marija
Determining the attractiveness of Serbian spas as a destination for wellness tourism
Glasnik Srpskog Geografskog Društva
spa tourism
wellness tourism
destination attractiveness
serbia
title Determining the attractiveness of Serbian spas as a destination for wellness tourism
title_full Determining the attractiveness of Serbian spas as a destination for wellness tourism
title_fullStr Determining the attractiveness of Serbian spas as a destination for wellness tourism
title_full_unstemmed Determining the attractiveness of Serbian spas as a destination for wellness tourism
title_short Determining the attractiveness of Serbian spas as a destination for wellness tourism
title_sort determining the attractiveness of serbian spas as a destination for wellness tourism
topic spa tourism
wellness tourism
destination attractiveness
serbia
url https://doiserbia.nb.rs/img/doi/0350-3593/2024/0350-35932402033B.pdf
work_keys_str_mv AT belijradinmarija determiningtheattractivenessofserbianspasasadestinationforwellnesstourism