Determining the attractiveness of Serbian spas as a destination for wellness tourism
Serbia has a long tradition in the development of spa tourism, which is mainly intended for domestic tourists. As a result of current trends in tourism, especially changes in tourist demand, destinations are also changing. For many countries, the development of wellness tourism is an imp...
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| Format: | Article |
| Language: | English |
| Published: |
Serbian Geographical Society
2024-01-01
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| Series: | Glasnik Srpskog Geografskog Društva |
| Subjects: | |
| Online Access: | https://doiserbia.nb.rs/img/doi/0350-3593/2024/0350-35932402033B.pdf |
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| Summary: | Serbia has a long tradition in the development of spa tourism, which is
mainly intended for domestic tourists. As a result of current trends in
tourism, especially changes in tourist demand, destinations are also
changing. For many countries, the development of wellness tourism is an
important way to create a competitive advantage. The paper presents the
study of attractiveness characteristics of spa resorts in Serbia and then
ranks the spa resorts according to these factors. The model used in the
research consists of 24 factors (grouped into 6 groups) that influence the
attractiveness of spas as spa and wellness tourism destinations. The
research included twenty spas and the survey was conducted among experts in
the field of tourism. The most important factors influencing the
attractiveness of spas as spa and wellness tourism destinations are: The
attractiveness of the range of health and wellness treatments offered in
spas (0.349), the natural conditions and relaxing atmosphere of spas
(0.206) and price competitiveness (0.172). |
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| ISSN: | 0350-3593 2406-078X |