Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation

Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation

Green strategy practices have become a major concern for many companies seeking to achieve competitive advantage. This study aims to explore the influence of green strategy on social innovation and green innovation and its impact on competitive advantage in pharmaceutical companies. A sample of 53...

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Bibliographic Details
Main Authors: Budi Nur Siswanto, Irayanti Adriant, Rizqi Permana Sari, Agus Rahayu
Format: Article
Language:English
Published: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2025-02-01
Series:Asian Management and Business Review
Subjects:
Green strategy
Green innovation
Social innovation
Competitive advantage
Online Access:https://journal.uii.ac.id/AMBR/article/view/36550
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