A web-based pilot randomized controlled trial to test the efficacy of education and contact-based interventions in reducing public suicide stigma

Abstract Background Interventions to reduce public suicide stigma (i.e. negative attitudes towards persons affected by suicide/suicidality) could contribute to suicide prevention. However, such interventions could unintentionally increase suicide normalization (i.e. liberal attitudes towards suicide...

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Main Authors: Nathalie Oexle, Matthias Lühr, Daniele Valacchi, Nicolas Rüsch
Format: Article
Language:English
Published: BMC 2025-01-01
Series:BMC Psychiatry
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Online Access:https://doi.org/10.1186/s12888-024-06406-7
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author Nathalie Oexle
Matthias Lühr
Daniele Valacchi
Nicolas Rüsch
author_facet Nathalie Oexle
Matthias Lühr
Daniele Valacchi
Nicolas Rüsch
author_sort Nathalie Oexle
collection DOAJ
description Abstract Background Interventions to reduce public suicide stigma (i.e. negative attitudes towards persons affected by suicide/suicidality) could contribute to suicide prevention. However, such interventions could unintentionally increase suicide normalization (i.e. liberal attitudes towards suicide) and therefore increase suicide risk. We aimed to test the efficacy of education- and contact-based interventions delivered online via video or text on both public suicide stigma and suicide normalization. Methods We conducted a web-based randomized controlled trial among N = 2,043 participants recruited from an established online research panel. Participants were randomized into six groups, receiving either one of four contact- or education-based interventions that were transferred via text or video (contact text, contact video, education text, education video) or control group content (contact control, education control). Information about suicide stigma and suicide normalization were collected directly before (t0) and after intervention participation (t1) as well as about two weeks later (t2). To explore the attractiveness of the provided intervention material, we used Brown-Mood’s median test to compare the times participants spent with the provided intervention material in each group. We then used linear mixed models to compare effects on suicide stigma and suicide normalization between intervention groups and control groups. Results Median times spent with provided material were generally longer among participants exposed to video material than among participants exposed to text material, and among participants in contact-based interventions than among participants in education-based interventions. We did not observe stronger effects in intervention groups compared to control groups on suicide stigma or suicide normalization. Surprisingly, suicide stigma and suicide normalization appeared to decrease from t0 to t1 in both intervention and control groups. Conclusion Our findings suggest a higher attractiveness of video- and contact-based material compared to text- and education-based material. However, none of the interventions had a significant effect on public suicide stigma or suicide normalization. Future research should explore innovative and safe approaches to reduce public suicide stigma. Experimental studies may focus on interventions with higher attractiveness (i.e. video and contact-based interventions), use interventions with higher intensity (i.e. longer interventions, more repetitions), and assess suicide stigma with implicit measures to avoid response bias. Trial registration The RCT was registered at clinicaltrials.gov on February 11th, 2021 (NCT04756219).
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spelling doaj-art-f261aabf6580439ca3bcd9e7e8a38b4d2025-01-26T12:46:47ZengBMCBMC Psychiatry1471-244X2025-01-0125111110.1186/s12888-024-06406-7A web-based pilot randomized controlled trial to test the efficacy of education and contact-based interventions in reducing public suicide stigmaNathalie Oexle0Matthias Lühr1Daniele Valacchi2Nicolas Rüsch3Department of Psychiatry II, University of Ulm and BKH GünzburgDepartment of Psychiatry II, University of Ulm and BKH GünzburgDepartment of Psychiatry II, University of Ulm and BKH GünzburgDepartment of Psychiatry II, University of Ulm and BKH GünzburgAbstract Background Interventions to reduce public suicide stigma (i.e. negative attitudes towards persons affected by suicide/suicidality) could contribute to suicide prevention. However, such interventions could unintentionally increase suicide normalization (i.e. liberal attitudes towards suicide) and therefore increase suicide risk. We aimed to test the efficacy of education- and contact-based interventions delivered online via video or text on both public suicide stigma and suicide normalization. Methods We conducted a web-based randomized controlled trial among N = 2,043 participants recruited from an established online research panel. Participants were randomized into six groups, receiving either one of four contact- or education-based interventions that were transferred via text or video (contact text, contact video, education text, education video) or control group content (contact control, education control). Information about suicide stigma and suicide normalization were collected directly before (t0) and after intervention participation (t1) as well as about two weeks later (t2). To explore the attractiveness of the provided intervention material, we used Brown-Mood’s median test to compare the times participants spent with the provided intervention material in each group. We then used linear mixed models to compare effects on suicide stigma and suicide normalization between intervention groups and control groups. Results Median times spent with provided material were generally longer among participants exposed to video material than among participants exposed to text material, and among participants in contact-based interventions than among participants in education-based interventions. We did not observe stronger effects in intervention groups compared to control groups on suicide stigma or suicide normalization. Surprisingly, suicide stigma and suicide normalization appeared to decrease from t0 to t1 in both intervention and control groups. Conclusion Our findings suggest a higher attractiveness of video- and contact-based material compared to text- and education-based material. However, none of the interventions had a significant effect on public suicide stigma or suicide normalization. Future research should explore innovative and safe approaches to reduce public suicide stigma. Experimental studies may focus on interventions with higher attractiveness (i.e. video and contact-based interventions), use interventions with higher intensity (i.e. longer interventions, more repetitions), and assess suicide stigma with implicit measures to avoid response bias. Trial registration The RCT was registered at clinicaltrials.gov on February 11th, 2021 (NCT04756219).https://doi.org/10.1186/s12888-024-06406-7Suicide preventionStigmaNormalizationAttitudesRCT
spellingShingle Nathalie Oexle
Matthias Lühr
Daniele Valacchi
Nicolas Rüsch
A web-based pilot randomized controlled trial to test the efficacy of education and contact-based interventions in reducing public suicide stigma
BMC Psychiatry
Suicide prevention
Stigma
Normalization
Attitudes
RCT
title A web-based pilot randomized controlled trial to test the efficacy of education and contact-based interventions in reducing public suicide stigma
title_full A web-based pilot randomized controlled trial to test the efficacy of education and contact-based interventions in reducing public suicide stigma
title_fullStr A web-based pilot randomized controlled trial to test the efficacy of education and contact-based interventions in reducing public suicide stigma
title_full_unstemmed A web-based pilot randomized controlled trial to test the efficacy of education and contact-based interventions in reducing public suicide stigma
title_short A web-based pilot randomized controlled trial to test the efficacy of education and contact-based interventions in reducing public suicide stigma
title_sort web based pilot randomized controlled trial to test the efficacy of education and contact based interventions in reducing public suicide stigma
topic Suicide prevention
Stigma
Normalization
Attitudes
RCT
url https://doi.org/10.1186/s12888-024-06406-7
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