A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective
Existing opinion mining studies have focused on and explored only two types of reviews, that is, regular and comparative. There is a visible gap in determining the useful review types from customers and designers perspective. Based on Technology Acceptance Model (TAM) and statistical measures we exa...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2014-01-01
|
| Series: | The Scientific World Journal |
| Online Access: | http://dx.doi.org/10.1155/2014/872929 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832558074074759168 |
|---|---|
| author | Atika Qazi Ram Gopal Raj Muhammad Tahir Mahwish Waheed Saif Ur Rehman Khan Ajith Abraham |
| author_facet | Atika Qazi Ram Gopal Raj Muhammad Tahir Mahwish Waheed Saif Ur Rehman Khan Ajith Abraham |
| author_sort | Atika Qazi |
| collection | DOAJ |
| description | Existing opinion mining studies have focused on and explored only two types of reviews, that is, regular and comparative. There is a visible gap in determining the useful review types from customers and designers perspective. Based on Technology Acceptance Model (TAM) and statistical measures we examine users’ perception about different review types and its effects in terms of behavioral intention towards using online review system. By using sample of users (N=400) and designers (N=106), current research work studies three review types, A (regular), B (comparative), and C (suggestive), which are related to perceived usefulness, perceived ease of use, and behavioral intention. The study reveals that positive perception of the use of suggestive reviews improves users’ decision making in business intelligence. The results also depict that type C (suggestive reviews) could be considered a new useful review type in addition to other types, A and B. |
| format | Article |
| id | doaj-art-f22388e18c474aa48aded23cd39a47af |
| institution | Kabale University |
| issn | 2356-6140 1537-744X |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | The Scientific World Journal |
| spelling | doaj-art-f22388e18c474aa48aded23cd39a47af2025-02-03T01:33:24ZengWileyThe Scientific World Journal2356-61401537-744X2014-01-01201410.1155/2014/872929872929A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers PerspectiveAtika Qazi0Ram Gopal Raj1Muhammad Tahir2Mahwish Waheed3Saif Ur Rehman Khan4Ajith Abraham5Faculty of Computer Science and Information Technology, University of Malaya, 50603 Kuala Lumpur, MalaysiaFaculty of Computer Science and Information Technology, University of Malaya, 50603 Kuala Lumpur, MalaysiaFaculty of Information Science and Technology, COMSATS Institute of Information Technology (CIIT), Park Road, Islamabad 44000, PakistanFaculty of Computer Science and Information Technology, University of Malaya, 50603 Kuala Lumpur, MalaysiaFaculty of Computer Science and Information Technology, University of Malaya, 50603 Kuala Lumpur, MalaysiaMachine Intelligence Research Labs, Scientific Network for Innovation and Research Excellence, Auburn, WA 98071, USAExisting opinion mining studies have focused on and explored only two types of reviews, that is, regular and comparative. There is a visible gap in determining the useful review types from customers and designers perspective. Based on Technology Acceptance Model (TAM) and statistical measures we examine users’ perception about different review types and its effects in terms of behavioral intention towards using online review system. By using sample of users (N=400) and designers (N=106), current research work studies three review types, A (regular), B (comparative), and C (suggestive), which are related to perceived usefulness, perceived ease of use, and behavioral intention. The study reveals that positive perception of the use of suggestive reviews improves users’ decision making in business intelligence. The results also depict that type C (suggestive reviews) could be considered a new useful review type in addition to other types, A and B.http://dx.doi.org/10.1155/2014/872929 |
| spellingShingle | Atika Qazi Ram Gopal Raj Muhammad Tahir Mahwish Waheed Saif Ur Rehman Khan Ajith Abraham A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective The Scientific World Journal |
| title | A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective |
| title_full | A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective |
| title_fullStr | A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective |
| title_full_unstemmed | A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective |
| title_short | A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective |
| title_sort | preliminary investigation of user perception and behavioral intention for different review types customers and designers perspective |
| url | http://dx.doi.org/10.1155/2014/872929 |
| work_keys_str_mv | AT atikaqazi apreliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT ramgopalraj apreliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT muhammadtahir apreliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT mahwishwaheed apreliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT saifurrehmankhan apreliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT ajithabraham apreliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT atikaqazi preliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT ramgopalraj preliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT muhammadtahir preliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT mahwishwaheed preliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT saifurrehmankhan preliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective AT ajithabraham preliminaryinvestigationofuserperceptionandbehavioralintentionfordifferentreviewtypescustomersanddesignersperspective |