Designing a Digital Branding Pattern in Healthy Agricultural Products

Abstract The aim of this research is the digital branding model of healthy agricultural products. The research method is applicable in terms of its purpose, and exploratory in terms of its descriptive and analytical nature. The qualitative research method was carried out using the data-based method...

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Bibliographic Details
Main Authors: Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-09-01
Series:ارزش آفرینی در مدیریت کسب و کار
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Online Access:https://www.jvcbm.ir/article_183243_7fdd75adb0b50f20abd05beb43c11bbc.pdf
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