Specifics of perception of images of professions in advertising and public relations
The article сonsiders the peculiarities of perception of public relations and advertising specialists ‘ images by future representatives of these professions. The paper presents the results of a study to identify the Delta perception of images of specialties from students in the field of “Public Rel...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-12-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2490 |
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| _version_ | 1832541722966491136 |
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| author | K. A. Arzhanova G. V. Dovzhik |
| author_facet | K. A. Arzhanova G. V. Dovzhik |
| author_sort | K. A. Arzhanova |
| collection | DOAJ |
| description | The article сonsiders the peculiarities of perception of public relations and advertising specialists ‘ images by future representatives of these professions. The paper presents the results of a study to identify the Delta perception of images of specialties from students in the field of “Public Relations and Advertising”. For the cumulative assessment of image perception, the method of private semantic differential was applied, using the original scale of perception of the above-mentioned professions developed by the authors. As a result of the research, the distribution profiles of the average values of independent variables were analysed and the specifics of the perception of specialties was revealed. The obtained data can be used to correct these images, as well as formulate recommendations for their improvement. |
| format | Article |
| id | doaj-art-f132ddae333446e1904795a556ef3d43 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2020-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-f132ddae333446e1904795a556ef3d432025-02-04T08:28:06ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-12-0101015716210.26425/1816-4277-2020-10-157-1621874Specifics of perception of images of professions in advertising and public relationsK. A. Arzhanova0G. V. Dovzhik1Peoples’ Friendship University of RussiaState University of ManagementThe article сonsiders the peculiarities of perception of public relations and advertising specialists ‘ images by future representatives of these professions. The paper presents the results of a study to identify the Delta perception of images of specialties from students in the field of “Public Relations and Advertising”. For the cumulative assessment of image perception, the method of private semantic differential was applied, using the original scale of perception of the above-mentioned professions developed by the authors. As a result of the research, the distribution profiles of the average values of independent variables were analysed and the specifics of the perception of specialties was revealed. The obtained data can be used to correct these images, as well as formulate recommendations for their improvement.https://vestnik.guu.ru/jour/article/view/2490advertisingcommunicationimage of professionsperceptionpsychosemantic approachpsychosemanticspublic relationssemantic differentialsocial psychology |
| spellingShingle | K. A. Arzhanova G. V. Dovzhik Specifics of perception of images of professions in advertising and public relations Вестник университета advertising communication image of professions perception psychosemantic approach psychosemantics public relations semantic differential social psychology |
| title | Specifics of perception of images of professions in advertising and public relations |
| title_full | Specifics of perception of images of professions in advertising and public relations |
| title_fullStr | Specifics of perception of images of professions in advertising and public relations |
| title_full_unstemmed | Specifics of perception of images of professions in advertising and public relations |
| title_short | Specifics of perception of images of professions in advertising and public relations |
| title_sort | specifics of perception of images of professions in advertising and public relations |
| topic | advertising communication image of professions perception psychosemantic approach psychosemantics public relations semantic differential social psychology |
| url | https://vestnik.guu.ru/jour/article/view/2490 |
| work_keys_str_mv | AT kaarzhanova specificsofperceptionofimagesofprofessionsinadvertisingandpublicrelations AT gvdovzhik specificsofperceptionofimagesofprofessionsinadvertisingandpublicrelations |