Analysis of Consumer Preferences at Organic Food Purchase in Romania
The decision-making process of consumers buying organic food is affected by several factors. Because of organic agriculture in Romania is growing, the objective of this paper was to analyze consumer opinions and preferences concerning organic food products in Romania. The survey involved 350 respond...
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| Format: | Article |
| Language: | English |
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Institute of Animal Reproduction and Food Research of the Polish Academy of Sciences
2016-06-01
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| Series: | Polish Journal of Food and Nutrition Sciences |
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| Online Access: | http://www.degruyter.com/view/j/pjfns.2016.66.issue-2/pjfns-2015-0028/pjfns-2015-0028.xml?format=INT |
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| author | Vietoris Vladimír Kozelová Dagmar Mellen Martin Chreneková Marcela Potclan Janko E. Fikselová Martina Kopkáš Peter Horská Elena |
| author_facet | Vietoris Vladimír Kozelová Dagmar Mellen Martin Chreneková Marcela Potclan Janko E. Fikselová Martina Kopkáš Peter Horská Elena |
| author_sort | Vietoris Vladimír |
| collection | DOAJ |
| description | The decision-making process of consumers buying organic food is affected by several factors. Because of organic agriculture in Romania is growing, the objective of this paper was to analyze consumer opinions and preferences concerning organic food products in Romania. The survey involved 350 respondents. The respondents were divided into two groups using the Hierarchical multiple factor analysis (HMFA). The strongest reason for buying organic food for Romanian respondents is health care, presented by 42% of respondents. Respondents prefer to buy organic foods directly from the producers, followed by supermarkets, specialized shops and pharmacies. The prevailing price of monthly purchase of organic food is 10 to 20€. The respondents are able to pay for organic food from 5 to 10% more than for conventional food. |
| format | Article |
| id | doaj-art-f0ba51703cee4bf59a2b2c725b2b50bf |
| institution | Kabale University |
| issn | 2083-6007 |
| language | English |
| publishDate | 2016-06-01 |
| publisher | Institute of Animal Reproduction and Food Research of the Polish Academy of Sciences |
| record_format | Article |
| series | Polish Journal of Food and Nutrition Sciences |
| spelling | doaj-art-f0ba51703cee4bf59a2b2c725b2b50bf2025-02-02T06:43:36ZengInstitute of Animal Reproduction and Food Research of the Polish Academy of SciencesPolish Journal of Food and Nutrition Sciences2083-60072016-06-0166213914610.1515/pjfns-2015-0028pjfns-2015-0028Analysis of Consumer Preferences at Organic Food Purchase in RomaniaVietoris Vladimír0Kozelová Dagmar1Mellen Martin2Chreneková Marcela3Potclan Janko E.4Fikselová Martina5Kopkáš Peter6Horská Elena7Department of Plant Storage and Processing, Faculty of Biotechnology and Food Science, Slovak University of Agriculture, 949 76 Nitra, Trieda A. Hlinku 2, 949 76 Nitra, SlovakiaDepartment of Food Hygiene and Safety, Faculty of Biotechnology and Food Sciences, Slovak University of Agriculture, Tr. A. Hlinku 2, 949 76 Nitra, SlovakiaDepartment of Food Hygiene and Safety, Faculty of Biotechnology and Food Sciences, Slovak University of Agriculture, Tr. A. Hlinku 2, 949 76 Nitra, SlovakiaDepartment of Regional Science and Rural Development, Faculty of European Studies and Regional Development, Slovak University of Agriculture, Tr. A. Hlinku 2, 949 76 Nitra, SlovakiaDepartment of Food Hygiene and Safety, Faculty of Biotechnology and Food Sciences, Slovak University of Agriculture, Tr. A. Hlinku 2, 949 76 Nitra, SlovakiaDepartment of Food Hygiene and Safety, Faculty of Biotechnology and Food Sciences, Slovak University of Agriculture, Tr. A. Hlinku 2, 949 76 Nitra, SlovakiaDepartment of Economic Policy, Faculty of National Economy, University of Economics in Bratislava, Dolnozemska cesta 1, 852 35 Bratislava, SlovakiaDepartment of Marketing, Faculty of Economics and Management, Slovak University of Agriculture, 949 76 Nitra, Trieda A. Hlinku 2, 949 76 Nitra, SlovakiaThe decision-making process of consumers buying organic food is affected by several factors. Because of organic agriculture in Romania is growing, the objective of this paper was to analyze consumer opinions and preferences concerning organic food products in Romania. The survey involved 350 respondents. The respondents were divided into two groups using the Hierarchical multiple factor analysis (HMFA). The strongest reason for buying organic food for Romanian respondents is health care, presented by 42% of respondents. Respondents prefer to buy organic foods directly from the producers, followed by supermarkets, specialized shops and pharmacies. The prevailing price of monthly purchase of organic food is 10 to 20€. The respondents are able to pay for organic food from 5 to 10% more than for conventional food.http://www.degruyter.com/view/j/pjfns.2016.66.issue-2/pjfns-2015-0028/pjfns-2015-0028.xml?format=INTconsumer preferencesorganic foodsaleHMFA |
| spellingShingle | Vietoris Vladimír Kozelová Dagmar Mellen Martin Chreneková Marcela Potclan Janko E. Fikselová Martina Kopkáš Peter Horská Elena Analysis of Consumer Preferences at Organic Food Purchase in Romania Polish Journal of Food and Nutrition Sciences consumer preferences organic food sale HMFA |
| title | Analysis of Consumer Preferences at Organic Food Purchase in Romania |
| title_full | Analysis of Consumer Preferences at Organic Food Purchase in Romania |
| title_fullStr | Analysis of Consumer Preferences at Organic Food Purchase in Romania |
| title_full_unstemmed | Analysis of Consumer Preferences at Organic Food Purchase in Romania |
| title_short | Analysis of Consumer Preferences at Organic Food Purchase in Romania |
| title_sort | analysis of consumer preferences at organic food purchase in romania |
| topic | consumer preferences organic food sale HMFA |
| url | http://www.degruyter.com/view/j/pjfns.2016.66.issue-2/pjfns-2015-0028/pjfns-2015-0028.xml?format=INT |
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