Comparitive advertising
At a meeting of the Association of Advertising Agencies In 1989, members voted against comparative advertising, but the mere fact that the AAA found the Issue Important enough to bring to a ballot and because the outcome was so close, proves just how relevant and Immediate this issue is. This explo...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2042 |
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