Harnessing stakeholder sentiment on social networking sites
Communicating reputation to stakeholders and assessing whether these messages have been received favourably are essential components of organisations’ overall communication strategies. These actions are, however, becoming increasingly difficult to execute as a result of sophisticated stakeholder ex...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1597 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832593810508480512 |
|---|---|
| author | Hilke Steenkamp Ronél Rensburg |
| author_facet | Hilke Steenkamp Ronél Rensburg |
| author_sort | Hilke Steenkamp |
| collection | DOAJ |
| description |
Communicating reputation to stakeholders and assessing whether these messages have been
received favourably are essential components of organisations’ overall communication strategies.
These actions are, however, becoming increasingly difficult to execute as a result of sophisticated
stakeholder expectations as well as notions of continuous stakeholder participation and
engagement on social networking sites (SNSs) by means of the co-creation of communication
content. This research proposes a new conceptual framework for reputation management on
SNSs that aims to address these issues. The framework is essentially based on the utilisation of
computer-aided qualitative data analysis software (CAQDAS) such as Leximancer and Centim
in the reputation management process. Based on the findings, it is suggested that CAQDAS
enables reputation managers to accurately measure stakeholder sentiment, identify prevalent
stakeholder discourses pertaining to organisational communication disseminated on SNSs, and
detect threats that could damage corporate reputation.
|
| format | Article |
| id | doaj-art-f02b63ef5b014907aa9f198fc1ac27a5 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-f02b63ef5b014907aa9f198fc1ac27a52025-01-20T08:55:43ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0135210.36615/jcsa.v35i2.1597Harnessing stakeholder sentiment on social networking sitesHilke Steenkamp0https://orcid.org/0000-0003-4345-3133Ronél Rensburg1https://orcid.org/0000-0003-1458-9920Tshwane University of TechnologyUniversity of Pretoria Communicating reputation to stakeholders and assessing whether these messages have been received favourably are essential components of organisations’ overall communication strategies. These actions are, however, becoming increasingly difficult to execute as a result of sophisticated stakeholder expectations as well as notions of continuous stakeholder participation and engagement on social networking sites (SNSs) by means of the co-creation of communication content. This research proposes a new conceptual framework for reputation management on SNSs that aims to address these issues. The framework is essentially based on the utilisation of computer-aided qualitative data analysis software (CAQDAS) such as Leximancer and Centim in the reputation management process. Based on the findings, it is suggested that CAQDAS enables reputation managers to accurately measure stakeholder sentiment, identify prevalent stakeholder discourses pertaining to organisational communication disseminated on SNSs, and detect threats that could damage corporate reputation. https://journals.uj.ac.za/index.php/jcsa/article/view/1597Harnessing stakeholder sentimentonline reputation managementsocial networking sites (SNSs)computer-aided qualitative data analysis software (CAQDAS)communication strategies |
| spellingShingle | Hilke Steenkamp Ronél Rensburg Harnessing stakeholder sentiment on social networking sites Communicare Harnessing stakeholder sentiment online reputation management social networking sites (SNSs) computer-aided qualitative data analysis software (CAQDAS) communication strategies |
| title | Harnessing stakeholder sentiment on social networking sites |
| title_full | Harnessing stakeholder sentiment on social networking sites |
| title_fullStr | Harnessing stakeholder sentiment on social networking sites |
| title_full_unstemmed | Harnessing stakeholder sentiment on social networking sites |
| title_short | Harnessing stakeholder sentiment on social networking sites |
| title_sort | harnessing stakeholder sentiment on social networking sites |
| topic | Harnessing stakeholder sentiment online reputation management social networking sites (SNSs) computer-aided qualitative data analysis software (CAQDAS) communication strategies |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1597 |
| work_keys_str_mv | AT hilkesteenkamp harnessingstakeholdersentimentonsocialnetworkingsites AT ronelrensburg harnessingstakeholdersentimentonsocialnetworkingsites |