Neural correlates of the non-optimal price: an MEG/EEG study

Neural correlates of the non-optimal price: an MEG/EEG study

IntroductionSetting the right price is crucial for effectively positioning products in the market. Conversely, setting a “non-optimal price”—one that is perceived as much lower or higher than the product's true market value—can negatively influence consumer decisions and business results.Method...

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Main Authors: Aleksei Gorin, Elizaveta Kuznetsova, Andrew Kislov, Egor Levchenko, Vasily Klucharev, Victoria Moiseeva, Anna Yurchenko, Alexander Luzhin, Natalia Galkina, Anna N. Shestakova
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Human Neuroscience
Subjects:
EEG
MEG
N400
neuromarketing
neuroeconomics
consumer neuroscience
Online Access:https://www.frontiersin.org/articles/10.3389/fnhum.2025.1470662/full
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