Balancing E-Commerce Platform and Manufacturer Goals in Sustainable Supply Chains: The Impact of Eco-Friendly Private Labels
This paper analyzes how consumer preferences for eco-friendly private labels affect platform selling formats and manufacturer channel strategies. We construct a game-theoretic model that encompasses both an e-commerce platform and a manufacturer. In this model, the platform chooses its selling forma...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
|
| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/13/1/36 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
