Curation, Algorithmic 'Caregiving' and Collective Archival Practices. Rethinking the Archival Work of Culture in Streaming Media

This paper is structured around the central themes of archive, network, and algorithmic personalisation, moving from the historical context of digital media and the metaphors of the archive, to the specific case of streaming television. I argue that streaming aggregators such as Netflix are shifting...

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Main Author: Valentina Re
Format: Article
Language:English
Published: Netherlands Institute for Sound and Vision 2024-12-01
Series:VIEW Journal of European Television History and Culture
Subjects:
Online Access:https://account.viewjournal.eu/index.php/up-j-viewjethc/article/view/330
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author Valentina Re
author_facet Valentina Re
author_sort Valentina Re
collection DOAJ
description This paper is structured around the central themes of archive, network, and algorithmic personalisation, moving from the historical context of digital media and the metaphors of the archive, to the specific case of streaming television. I argue that streaming aggregators such as Netflix are shifting the focus of curatorial or caretaking activity from content to consumers - from criteria of selection, classification, and presentation of content to the effectiveness of automated processes masked as ‘caregiving’ practices. This shift has the potential to significantly change, or even invalidate, the theoretical debate on the work of culture as ‘archival work.’ The paper discusses the hypothesis that algorithmic personalisation in streaming television replaces the collective issue of the formation and circulation of knowledge (seen as the tension between what I define as the ‘archive’ and the ‘network’ models), reducing it to a matter of taste and individual choice to be ‘taken care of.’ In the conclusion, I suggest that the work of culture as archival work is still active in the grey zone of digital ‘piracies’ and informal circulation, and that ‘curatorial’ impulses on the part of viewers emerge as a collective archival activity. I argue that the dialectic between formal and informal practices, and between the archive and network models, represents a vital area of inquiry for the study of streaming media that still deserves to be thoroughly scrutinised.
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spelling doaj-art-ef8b339381584e348cd88a635a24e4542025-01-31T23:06:28ZengNetherlands Institute for Sound and VisionVIEW Journal of European Television History and Culture2213-09692024-12-011326123010.18146/view.330307Curation, Algorithmic 'Caregiving' and Collective Archival Practices. Rethinking the Archival Work of Culture in Streaming MediaValentina Re0https://orcid.org/0000-0003-2267-819XLink Campus UniversityThis paper is structured around the central themes of archive, network, and algorithmic personalisation, moving from the historical context of digital media and the metaphors of the archive, to the specific case of streaming television. I argue that streaming aggregators such as Netflix are shifting the focus of curatorial or caretaking activity from content to consumers - from criteria of selection, classification, and presentation of content to the effectiveness of automated processes masked as ‘caregiving’ practices. This shift has the potential to significantly change, or even invalidate, the theoretical debate on the work of culture as ‘archival work.’ The paper discusses the hypothesis that algorithmic personalisation in streaming television replaces the collective issue of the formation and circulation of knowledge (seen as the tension between what I define as the ‘archive’ and the ‘network’ models), reducing it to a matter of taste and individual choice to be ‘taken care of.’ In the conclusion, I suggest that the work of culture as archival work is still active in the grey zone of digital ‘piracies’ and informal circulation, and that ‘curatorial’ impulses on the part of viewers emerge as a collective archival activity. I argue that the dialectic between formal and informal practices, and between the archive and network models, represents a vital area of inquiry for the study of streaming media that still deserves to be thoroughly scrutinised.https://account.viewjournal.eu/index.php/up-j-viewjethc/article/view/330algorithmic culturealhorithmic personalisationcontent aggregationcurationdigital archivedigital piracynetflixstreaming television
spellingShingle Valentina Re
Curation, Algorithmic 'Caregiving' and Collective Archival Practices. Rethinking the Archival Work of Culture in Streaming Media
VIEW Journal of European Television History and Culture
algorithmic culture
alhorithmic personalisation
content aggregation
curation
digital archive
digital piracy
netflix
streaming television
title Curation, Algorithmic 'Caregiving' and Collective Archival Practices. Rethinking the Archival Work of Culture in Streaming Media
title_full Curation, Algorithmic 'Caregiving' and Collective Archival Practices. Rethinking the Archival Work of Culture in Streaming Media
title_fullStr Curation, Algorithmic 'Caregiving' and Collective Archival Practices. Rethinking the Archival Work of Culture in Streaming Media
title_full_unstemmed Curation, Algorithmic 'Caregiving' and Collective Archival Practices. Rethinking the Archival Work of Culture in Streaming Media
title_short Curation, Algorithmic 'Caregiving' and Collective Archival Practices. Rethinking the Archival Work of Culture in Streaming Media
title_sort curation algorithmic caregiving and collective archival practices rethinking the archival work of culture in streaming media
topic algorithmic culture
alhorithmic personalisation
content aggregation
curation
digital archive
digital piracy
netflix
streaming television
url https://account.viewjournal.eu/index.php/up-j-viewjethc/article/view/330
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