Restrictions on data-driven political micro-targeting in Germany
The revitalisation of canvassing in recent elections is strongly related to campaigns´ growing possibilities for analysing voter data to gain knowledge about their constituents, identifying their most likely voters and serving up personalised messages through individual conversations. The research l...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Alexander von Humboldt Institute for Internet and Society
2017-12-01
|
| Series: | Internet Policy Review |
| Subjects: | |
| Online Access: | https://policyreview.info/node/780 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849706851117039616 |
|---|---|
| author | Simon Kruschinski André Haller |
| author_facet | Simon Kruschinski André Haller |
| author_sort | Simon Kruschinski |
| collection | DOAJ |
| description | The revitalisation of canvassing in recent elections is strongly related to campaigns´ growing possibilities for analysing voter data to gain knowledge about their constituents, identifying their most likely voters and serving up personalised messages through individual conversations. The research literature about political micro-targeting hardly ever focusses on campaigns in parliamentary democracies with strict data protection laws. Based on in-depth expert interviews we introduce a framework of constraints in strategic political communication and reveal several restrictions on the macro, meso and micro levels which hinder the implementation of sophisticated data strategies in Germany. We argue that political micro-targeting highly depends on system-level contextual factors, budgetary and legal restraints, party structures and even individual decisions and knowledge on behalf of the campaign leadership. |
| format | Article |
| id | doaj-art-eef0c97783bb4bc3b6d2e603d0649cfb |
| institution | DOAJ |
| issn | 2197-6775 |
| language | English |
| publishDate | 2017-12-01 |
| publisher | Alexander von Humboldt Institute for Internet and Society |
| record_format | Article |
| series | Internet Policy Review |
| spelling | doaj-art-eef0c97783bb4bc3b6d2e603d0649cfb2025-08-20T03:16:04ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752017-12-016410.14763/2017.4.780Restrictions on data-driven political micro-targeting in GermanySimon Kruschinski0André Haller1Johannes Gutenberg University MainzUniversity of BambergThe revitalisation of canvassing in recent elections is strongly related to campaigns´ growing possibilities for analysing voter data to gain knowledge about their constituents, identifying their most likely voters and serving up personalised messages through individual conversations. The research literature about political micro-targeting hardly ever focusses on campaigns in parliamentary democracies with strict data protection laws. Based on in-depth expert interviews we introduce a framework of constraints in strategic political communication and reveal several restrictions on the macro, meso and micro levels which hinder the implementation of sophisticated data strategies in Germany. We argue that political micro-targeting highly depends on system-level contextual factors, budgetary and legal restraints, party structures and even individual decisions and knowledge on behalf of the campaign leadership.https://policyreview.info/node/780Micro-targetingCanvassingCampaigningPoliticsQualitative data |
| spellingShingle | Simon Kruschinski André Haller Restrictions on data-driven political micro-targeting in Germany Internet Policy Review Micro-targeting Canvassing Campaigning Politics Qualitative data |
| title | Restrictions on data-driven political micro-targeting in Germany |
| title_full | Restrictions on data-driven political micro-targeting in Germany |
| title_fullStr | Restrictions on data-driven political micro-targeting in Germany |
| title_full_unstemmed | Restrictions on data-driven political micro-targeting in Germany |
| title_short | Restrictions on data-driven political micro-targeting in Germany |
| title_sort | restrictions on data driven political micro targeting in germany |
| topic | Micro-targeting Canvassing Campaigning Politics Qualitative data |
| url | https://policyreview.info/node/780 |
| work_keys_str_mv | AT simonkruschinski restrictionsondatadrivenpoliticalmicrotargetingingermany AT andrehaller restrictionsondatadrivenpoliticalmicrotargetingingermany |