APA (7th ed.) Citation

Li, R., Cui, Y., & Mei, X. Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account. Frontiers Media S.A.

Chicago Style (17th ed.) Citation

Li, Ruiqiang, Yaoyuan Cui, and Xue Mei. Research on the Influence of Anchor Characteristics on Consumer Purchase Intention—a Case Study of Selected Anchors on Dong Yuhui’s “With Hui” Live-stream Account. Frontiers Media S.A.

MLA (9th ed.) Citation

Li, Ruiqiang, et al. Research on the Influence of Anchor Characteristics on Consumer Purchase Intention—a Case Study of Selected Anchors on Dong Yuhui’s “With Hui” Live-stream Account. Frontiers Media S.A.