Transformative Cyber Marketing: Fostering Regional Growth and Engagement
This study is aimed at formulating a contemporary regional cyber marketing model with a focus on endorsing local products and events in Semarang City, Indonesia. Utilizing the Star Model by Galbraith, the research involved 44 stakeholders in extensive interviews. Employing social network analysis (S...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2024/3125172 |
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