Transformative Cyber Marketing: Fostering Regional Growth and Engagement
This study is aimed at formulating a contemporary regional cyber marketing model with a focus on endorsing local products and events in Semarang City, Indonesia. Utilizing the Star Model by Galbraith, the research involved 44 stakeholders in extensive interviews. Employing social network analysis (S...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
|
| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2024/3125172 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
