Transformative Cyber Marketing: Fostering Regional Growth and Engagement
This study is aimed at formulating a contemporary regional cyber marketing model with a focus on endorsing local products and events in Semarang City, Indonesia. Utilizing the Star Model by Galbraith, the research involved 44 stakeholders in extensive interviews. Employing social network analysis (S...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2024/3125172 |
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| _version_ | 1832543053288570880 |
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| author | Nana Storada Dwi Martadi Mohamad Sidiq Inaya Sari Melati |
| author_facet | Nana Storada Dwi Martadi Mohamad Sidiq Inaya Sari Melati |
| author_sort | Nana Storada Dwi Martadi |
| collection | DOAJ |
| description | This study is aimed at formulating a contemporary regional cyber marketing model with a focus on endorsing local products and events in Semarang City, Indonesia. Utilizing the Star Model by Galbraith, the research involved 44 stakeholders in extensive interviews. Employing social network analysis (SNA) through the Net-Map tool, the study introduced an innovative cyber marketing approach, labeled as Semarang Cyber Marketing (SCyMark), designed to meet the unique requirements of the region. SCyMark demonstrated adaptability and sustainability, promoting seamless integration between local offerings and digital marketing. The findings showcased significant shifts in stakeholders’ perceptions, with 23 out of 44 experiencing noteworthy changes in their perceived influence within the SCyMark framework. SNA offered intricate insights into stakeholder relationships, enhancing the study’s credibility. This research contributes valuable perspectives to regional development, highlighting SCyMark’s potential in promoting local products and events. By fostering community engagement and supporting economic growth, cyber marketing emerges as a promising tool for advancing marketing initiatives in diverse regions. |
| format | Article |
| id | doaj-art-ed8be3c3837e49e28b1ee416be724e24 |
| institution | Kabale University |
| issn | 2578-1863 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Human Behavior and Emerging Technologies |
| spelling | doaj-art-ed8be3c3837e49e28b1ee416be724e242025-02-03T11:53:48ZengWileyHuman Behavior and Emerging Technologies2578-18632024-01-01202410.1155/2024/3125172Transformative Cyber Marketing: Fostering Regional Growth and EngagementNana Storada Dwi Martadi0Mohamad Sidiq1Inaya Sari Melati2Department of ManagementDepartment of Informatics EngineeringDepartment of Economics EducationThis study is aimed at formulating a contemporary regional cyber marketing model with a focus on endorsing local products and events in Semarang City, Indonesia. Utilizing the Star Model by Galbraith, the research involved 44 stakeholders in extensive interviews. Employing social network analysis (SNA) through the Net-Map tool, the study introduced an innovative cyber marketing approach, labeled as Semarang Cyber Marketing (SCyMark), designed to meet the unique requirements of the region. SCyMark demonstrated adaptability and sustainability, promoting seamless integration between local offerings and digital marketing. The findings showcased significant shifts in stakeholders’ perceptions, with 23 out of 44 experiencing noteworthy changes in their perceived influence within the SCyMark framework. SNA offered intricate insights into stakeholder relationships, enhancing the study’s credibility. This research contributes valuable perspectives to regional development, highlighting SCyMark’s potential in promoting local products and events. By fostering community engagement and supporting economic growth, cyber marketing emerges as a promising tool for advancing marketing initiatives in diverse regions.http://dx.doi.org/10.1155/2024/3125172 |
| spellingShingle | Nana Storada Dwi Martadi Mohamad Sidiq Inaya Sari Melati Transformative Cyber Marketing: Fostering Regional Growth and Engagement Human Behavior and Emerging Technologies |
| title | Transformative Cyber Marketing: Fostering Regional Growth and Engagement |
| title_full | Transformative Cyber Marketing: Fostering Regional Growth and Engagement |
| title_fullStr | Transformative Cyber Marketing: Fostering Regional Growth and Engagement |
| title_full_unstemmed | Transformative Cyber Marketing: Fostering Regional Growth and Engagement |
| title_short | Transformative Cyber Marketing: Fostering Regional Growth and Engagement |
| title_sort | transformative cyber marketing fostering regional growth and engagement |
| url | http://dx.doi.org/10.1155/2024/3125172 |
| work_keys_str_mv | AT nanastoradadwimartadi transformativecybermarketingfosteringregionalgrowthandengagement AT mohamadsidiq transformativecybermarketingfosteringregionalgrowthandengagement AT inayasarimelati transformativecybermarketingfosteringregionalgrowthandengagement |