Bridging Cultural Capital: Youth-Driven Communication as a Catalyst for Well-Being in Film Festival Participation
Film festivals often struggle to engage younger audiences, posing challenges for cultural participation and well-being. This study examines an innovative communication strategy introduced by the Ibero-American Film Festival of Huelva (FCIH), which incorporates young communicators (JCC) to enhance tr...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-01-01
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| Series: | Social Sciences |
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| Online Access: | https://www.mdpi.com/2076-0760/14/1/26 |
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| author | Angelo Puccia L. Javier Cabeza-Ramírez Manuel Márquez de los Santos Miguel González-Mohíno |
| author_facet | Angelo Puccia L. Javier Cabeza-Ramírez Manuel Márquez de los Santos Miguel González-Mohíno |
| author_sort | Angelo Puccia |
| collection | DOAJ |
| description | Film festivals often struggle to engage younger audiences, posing challenges for cultural participation and well-being. This study examines an innovative communication strategy introduced by the Ibero-American Film Festival of Huelva (FCIH), which incorporates young communicators (JCC) to enhance traditional outreach efforts. By employing a qualitative case study approach, including eight semi-structured interviews and an analysis of social media activity, this research investigated how this initiative influences the transmission and acquisition of cultural capital across generations. The findings reveal a substantial growth in social media engagement (12,155%) and increased attendance among younger audiences, highlighting the successful transfer of embodied cultural capital. Grounded in Bourdieu’s theoretical framework, the JCC initiative emerges as a tool for redistributing cultural capital. This strategy not only strengthens the festival’s outreach efforts but also has the potential to transform the cultural landscape of film festivals. The study concludes that involving young voices in the communication of cultural events can effectively democratize cultural capital and bridge generational divides, extending Bourdieu’s insights into the dynamics of contemporary digital culture. |
| format | Article |
| id | doaj-art-ed54714a251245a5a5e705f107986515 |
| institution | Kabale University |
| issn | 2076-0760 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Social Sciences |
| spelling | doaj-art-ed54714a251245a5a5e705f1079865152025-01-24T13:49:42ZengMDPI AGSocial Sciences2076-07602025-01-011412610.3390/socsci14010026Bridging Cultural Capital: Youth-Driven Communication as a Catalyst for Well-Being in Film Festival ParticipationAngelo Puccia0L. Javier Cabeza-Ramírez1Manuel Márquez de los Santos2Miguel González-Mohíno3Department of Statistics, Econometrics, Facultad de Derecho y CC.EE, Universidad de Córdoba, Puerta Nueva S/N, 14002 Córdoba, SpainDepartment of Statistics, Econometrics, Facultad de Derecho y CC.EE, Universidad de Córdoba, Puerta Nueva S/N, 14002 Córdoba, SpainDepartment of Statistics, Econometrics, Facultad de Derecho y CC.EE, Universidad de Córdoba, Puerta Nueva S/N, 14002 Córdoba, SpainDepartment of Statistics, Econometrics, Facultad de Derecho y CC.EE, Universidad de Córdoba, Puerta Nueva S/N, 14002 Córdoba, SpainFilm festivals often struggle to engage younger audiences, posing challenges for cultural participation and well-being. This study examines an innovative communication strategy introduced by the Ibero-American Film Festival of Huelva (FCIH), which incorporates young communicators (JCC) to enhance traditional outreach efforts. By employing a qualitative case study approach, including eight semi-structured interviews and an analysis of social media activity, this research investigated how this initiative influences the transmission and acquisition of cultural capital across generations. The findings reveal a substantial growth in social media engagement (12,155%) and increased attendance among younger audiences, highlighting the successful transfer of embodied cultural capital. Grounded in Bourdieu’s theoretical framework, the JCC initiative emerges as a tool for redistributing cultural capital. This strategy not only strengthens the festival’s outreach efforts but also has the potential to transform the cultural landscape of film festivals. The study concludes that involving young voices in the communication of cultural events can effectively democratize cultural capital and bridge generational divides, extending Bourdieu’s insights into the dynamics of contemporary digital culture.https://www.mdpi.com/2076-0760/14/1/26Bourdieu’s theorysocial mediafilm festivalcommunication |
| spellingShingle | Angelo Puccia L. Javier Cabeza-Ramírez Manuel Márquez de los Santos Miguel González-Mohíno Bridging Cultural Capital: Youth-Driven Communication as a Catalyst for Well-Being in Film Festival Participation Social Sciences Bourdieu’s theory social media film festival communication |
| title | Bridging Cultural Capital: Youth-Driven Communication as a Catalyst for Well-Being in Film Festival Participation |
| title_full | Bridging Cultural Capital: Youth-Driven Communication as a Catalyst for Well-Being in Film Festival Participation |
| title_fullStr | Bridging Cultural Capital: Youth-Driven Communication as a Catalyst for Well-Being in Film Festival Participation |
| title_full_unstemmed | Bridging Cultural Capital: Youth-Driven Communication as a Catalyst for Well-Being in Film Festival Participation |
| title_short | Bridging Cultural Capital: Youth-Driven Communication as a Catalyst for Well-Being in Film Festival Participation |
| title_sort | bridging cultural capital youth driven communication as a catalyst for well being in film festival participation |
| topic | Bourdieu’s theory social media film festival communication |
| url | https://www.mdpi.com/2076-0760/14/1/26 |
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