Between exacerbation and alleviation?
Problems of social transformation and inclusiveness are not just social problems, they are also media communication problems; and they are not just South African problems they are internationally shared. The same widening gap between rich and poor, the uneven and often skewed benefits of globalisat...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1549 |
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| Summary: | Problems of social transformation and inclusiveness are not just social problems, they are
also media communication problems; and they are not just South African problems they are
internationally shared. The same widening gap between rich and poor, the uneven and often
skewed benefits of globalisation, and political disruption all sit alongside and intersect with a
changing communication environment. While both our media content and our ways of paying
for media are stable, the ends they serve and the communication instruments to which they are
attached are mutating. In an era of connectivity, both social media and new content priorities are
recalibrating our understanding of media, producing both new uses for media and new regimes
of knowledge about media alike. Assessing the social and political significance of these changes
becomes all the more urgent when we consider that social transformation and inclusiveness will
increasingly need to work through these new communication settings.
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| ISSN: | 0259-0069 2957-7950 |