Development of an insurance industry image assessment index
The article discusses the results of the study of consumer attitudes towards the insurance sector in the Russian Federation. A low level of financial literacy, cases of fraud by insurers lead to the formation of a negative image of the insurance industry, even if the respondents have a positive expe...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2022-07-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3635 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832541652986626048 |
|---|---|
| author | O. I. Larina N. V. Moryzhenkova |
| author_facet | O. I. Larina N. V. Moryzhenkova |
| author_sort | O. I. Larina |
| collection | DOAJ |
| description | The article discusses the results of the study of consumer attitudes towards the insurance sector in the Russian Federation. A low level of financial literacy, cases of fraud by insurers lead to the formation of a negative image of the insurance industry, even if the respondents have a positive experience of using insurance products. In world practice the relationship between reputation management of companies and their financial condition has been proven, however, a quantitative assessment of the insurance sector image has been not carried out earlier. The article offers a methodology for assessing the insurance sector image? using the author’s index, and provides an example of its calculation based on the Russian insurance market. The developed indicator will allows to objectively assess the dynamics of consumer attitudes to insurance, and to conduct a cross-country comparison of the indicator. |
| format | Article |
| id | doaj-art-ed3e7007574b4ced9f3043f2c81fe21f |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2022-07-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-ed3e7007574b4ced9f3043f2c81fe21f2025-02-04T08:28:12ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-07-010615015510.26425/1816-4277-2022-6-150-1552499Development of an insurance industry image assessment indexO. I. Larina0N. V. Moryzhenkova1State University of ManagementState University of ManagementThe article discusses the results of the study of consumer attitudes towards the insurance sector in the Russian Federation. A low level of financial literacy, cases of fraud by insurers lead to the formation of a negative image of the insurance industry, even if the respondents have a positive experience of using insurance products. In world practice the relationship between reputation management of companies and their financial condition has been proven, however, a quantitative assessment of the insurance sector image has been not carried out earlier. The article offers a methodology for assessing the insurance sector image? using the author’s index, and provides an example of its calculation based on the Russian insurance market. The developed indicator will allows to objectively assess the dynamics of consumer attitudes to insurance, and to conduct a cross-country comparison of the indicator.https://vestnik.guu.ru/jour/article/view/3635insuranceinsurance sectorinsurance industry imagereputational risksconsumer confidenceinsurance productsimage assessment indexinsurance companies |
| spellingShingle | O. I. Larina N. V. Moryzhenkova Development of an insurance industry image assessment index Вестник университета insurance insurance sector insurance industry image reputational risks consumer confidence insurance products image assessment index insurance companies |
| title | Development of an insurance industry image assessment index |
| title_full | Development of an insurance industry image assessment index |
| title_fullStr | Development of an insurance industry image assessment index |
| title_full_unstemmed | Development of an insurance industry image assessment index |
| title_short | Development of an insurance industry image assessment index |
| title_sort | development of an insurance industry image assessment index |
| topic | insurance insurance sector insurance industry image reputational risks consumer confidence insurance products image assessment index insurance companies |
| url | https://vestnik.guu.ru/jour/article/view/3635 |
| work_keys_str_mv | AT oilarina developmentofaninsuranceindustryimageassessmentindex AT nvmoryzhenkova developmentofaninsuranceindustryimageassessmentindex |