L’Ayurveda
Western societies are more and more interested in Eastern medicines. Among these ones, the Indian medicine Ayurveda is becoming significant. WHO encourages traditional medicine development in Southern countries, expecting an improvement in the health of populations forgotten by biomedical health sys...
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| Format: | Article |
| Language: | fra |
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Pôle de Recherche pour l'Organisation et la diffusion de l'Information Géographique
2009-09-01
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| Series: | EchoGéo |
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| Online Access: | https://journals.openedition.org/echogeo/11349 |
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| _version_ | 1832578968136450048 |
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| author | Lucie Dejouhanet |
| author_facet | Lucie Dejouhanet |
| author_sort | Lucie Dejouhanet |
| collection | DOAJ |
| description | Western societies are more and more interested in Eastern medicines. Among these ones, the Indian medicine Ayurveda is becoming significant. WHO encourages traditional medicine development in Southern countries, expecting an improvement in the health of populations forgotten by biomedical health systems. But the Ayurveda sector chose a more ambitious way for developing. Scientific validation methods and modernisation of its production made it a competitive medicine, challenging urban middle-class and foreign markets. Globalised Indian Ayurveda medicine sells « tradition » in order to conquer new markets. |
| format | Article |
| id | doaj-art-ecf845d8b8fe4f89a9cfd0a47f7f3295 |
| institution | Kabale University |
| issn | 1963-1197 |
| language | fra |
| publishDate | 2009-09-01 |
| publisher | Pôle de Recherche pour l'Organisation et la diffusion de l'Information Géographique |
| record_format | Article |
| series | EchoGéo |
| spelling | doaj-art-ecf845d8b8fe4f89a9cfd0a47f7f32952025-01-30T12:46:48ZfraPôle de Recherche pour l'Organisation et la diffusion de l'Information GéographiqueEchoGéo1963-11972009-09-011010.4000/echogeo.11349L’AyurvedaLucie DejouhanetWestern societies are more and more interested in Eastern medicines. Among these ones, the Indian medicine Ayurveda is becoming significant. WHO encourages traditional medicine development in Southern countries, expecting an improvement in the health of populations forgotten by biomedical health systems. But the Ayurveda sector chose a more ambitious way for developing. Scientific validation methods and modernisation of its production made it a competitive medicine, challenging urban middle-class and foreign markets. Globalised Indian Ayurveda medicine sells « tradition » in order to conquer new markets.https://journals.openedition.org/echogeo/11349IndiaglobalisationhealthAyurvedapharmaceutical industry |
| spellingShingle | Lucie Dejouhanet L’Ayurveda EchoGéo India globalisation health Ayurveda pharmaceutical industry |
| title | L’Ayurveda |
| title_full | L’Ayurveda |
| title_fullStr | L’Ayurveda |
| title_full_unstemmed | L’Ayurveda |
| title_short | L’Ayurveda |
| title_sort | l ayurveda |
| topic | India globalisation health Ayurveda pharmaceutical industry |
| url | https://journals.openedition.org/echogeo/11349 |
| work_keys_str_mv | AT luciedejouhanet layurveda |