Strategi Pengembangan Kualitas UMKM Untuk Meningkatkan Perekonomian Masyarakat Dusun IV Desa Wargaluyu Kabupaten Bandung
The people of Dusun IV Wargaluyu Village have a variety of business potential originating from agricultural and plantation products. However, the efforts carried out have not been optimal, so that Micro, Small and Medium Enterprises (MSMEs) activities have not been able to develop well and expand th...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
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Fisip UIN Sunan Gunung Djati Bandung
2024-05-01
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| Series: | Community Empowerment |
| Subjects: | |
| Online Access: | https://ejournal.uinsgd.ac.id/index.php/commen/article/view/641 |
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| _version_ | 1850153209215057920 |
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| author | Nenden Liska Gipari Dina Awaliah Deswita Mohamad Rafli Fauzi Mohammad Akmal Baihakhi |
| author_facet | Nenden Liska Gipari Dina Awaliah Deswita Mohamad Rafli Fauzi Mohammad Akmal Baihakhi |
| author_sort | Nenden Liska Gipari |
| collection | DOAJ |
| description | The people of Dusun IV Wargaluyu Village have a variety of business potential originating from agricultural and plantation products. However, the efforts carried out have not been optimal, so that Micro, Small and Medium Enterprises (MSMEs) activities have not been able to develop well and expand their businesses. This has resulted in many business actors closing their businesses. The problems currently being faced by Micro, Small and Medium Enterprises (MSMEs) in Hamlet IV Wargaluyu Village are lack of capital and limited product marketing. The community service method is carried out using steps based on community empowerment (Sisdamas). The aim of this program is that it is hoped that it can build the village economy through MSMEs, improve the quality of their processed products, and create jobs for the community. The strategy that can be implemented in an effort to develop the quality of MSMEs in Dusun IV Wargaluyu Village is to provide training to MSME actors related to Branding and Social Media Marketing. |
| format | Article |
| id | doaj-art-ecefb91c68b7415d9f35c15f65b3decb |
| institution | OA Journals |
| issn | 3031-8610 |
| language | Indonesian |
| publishDate | 2024-05-01 |
| publisher | Fisip UIN Sunan Gunung Djati Bandung |
| record_format | Article |
| series | Community Empowerment |
| spelling | doaj-art-ecefb91c68b7415d9f35c15f65b3decb2025-08-20T02:25:47ZindFisip UIN Sunan Gunung Djati BandungCommunity Empowerment3031-86102024-05-0112455410.15575/commen.v1i2.641672Strategi Pengembangan Kualitas UMKM Untuk Meningkatkan Perekonomian Masyarakat Dusun IV Desa Wargaluyu Kabupaten BandungNenden Liska Gipari0Dina Awaliah Deswita1Mohamad Rafli Fauzi2Mohammad Akmal Baihakhi3Sosiologi, UIN Sunan Gunung Djati BandungSejarah Peradaban Islam, UIN Sunan Gunung Djati BandungAdministrasi Publik, UIN Sunan Gunung Djati BandungAdministrasi Publik, UIN Sunan Gunung Djati BandungThe people of Dusun IV Wargaluyu Village have a variety of business potential originating from agricultural and plantation products. However, the efforts carried out have not been optimal, so that Micro, Small and Medium Enterprises (MSMEs) activities have not been able to develop well and expand their businesses. This has resulted in many business actors closing their businesses. The problems currently being faced by Micro, Small and Medium Enterprises (MSMEs) in Hamlet IV Wargaluyu Village are lack of capital and limited product marketing. The community service method is carried out using steps based on community empowerment (Sisdamas). The aim of this program is that it is hoped that it can build the village economy through MSMEs, improve the quality of their processed products, and create jobs for the community. The strategy that can be implemented in an effort to develop the quality of MSMEs in Dusun IV Wargaluyu Village is to provide training to MSME actors related to Branding and Social Media Marketing.https://ejournal.uinsgd.ac.id/index.php/commen/article/view/641msmemsme actorsmsme empowermentsocial media marketing |
| spellingShingle | Nenden Liska Gipari Dina Awaliah Deswita Mohamad Rafli Fauzi Mohammad Akmal Baihakhi Strategi Pengembangan Kualitas UMKM Untuk Meningkatkan Perekonomian Masyarakat Dusun IV Desa Wargaluyu Kabupaten Bandung Community Empowerment msme msme actors msme empowerment social media marketing |
| title | Strategi Pengembangan Kualitas UMKM Untuk Meningkatkan Perekonomian Masyarakat Dusun IV Desa Wargaluyu Kabupaten Bandung |
| title_full | Strategi Pengembangan Kualitas UMKM Untuk Meningkatkan Perekonomian Masyarakat Dusun IV Desa Wargaluyu Kabupaten Bandung |
| title_fullStr | Strategi Pengembangan Kualitas UMKM Untuk Meningkatkan Perekonomian Masyarakat Dusun IV Desa Wargaluyu Kabupaten Bandung |
| title_full_unstemmed | Strategi Pengembangan Kualitas UMKM Untuk Meningkatkan Perekonomian Masyarakat Dusun IV Desa Wargaluyu Kabupaten Bandung |
| title_short | Strategi Pengembangan Kualitas UMKM Untuk Meningkatkan Perekonomian Masyarakat Dusun IV Desa Wargaluyu Kabupaten Bandung |
| title_sort | strategi pengembangan kualitas umkm untuk meningkatkan perekonomian masyarakat dusun iv desa wargaluyu kabupaten bandung |
| topic | msme msme actors msme empowerment social media marketing |
| url | https://ejournal.uinsgd.ac.id/index.php/commen/article/view/641 |
| work_keys_str_mv | AT nendenliskagipari strategipengembangankualitasumkmuntukmeningkatkanperekonomianmasyarakatdusunivdesawargaluyukabupatenbandung AT dinaawaliahdeswita strategipengembangankualitasumkmuntukmeningkatkanperekonomianmasyarakatdusunivdesawargaluyukabupatenbandung AT mohamadraflifauzi strategipengembangankualitasumkmuntukmeningkatkanperekonomianmasyarakatdusunivdesawargaluyukabupatenbandung AT mohammadakmalbaihakhi strategipengembangankualitasumkmuntukmeningkatkanperekonomianmasyarakatdusunivdesawargaluyukabupatenbandung |