Green Cosmetics to Environmental Sustainability
CSR is a business commitment to behavior ethically, operate legally and contribute to economic development while improving the quality of life of employees and their families, as well as local communities and society in general. One form of implementation of CSR activities has been carried out by Th...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian Universitas Swadaya Gunung Jati
2024-06-01
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| Series: | Jurnal Kajian Akuntansi |
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| Online Access: | https://ejournalugj.com/index.php/jka/article/view/9365 |
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| author | Lilik Purwanti Eny Zuhrotin Nasyi’ah Melinda Ibrahim Aryo Prakoso |
| author_facet | Lilik Purwanti Eny Zuhrotin Nasyi’ah Melinda Ibrahim Aryo Prakoso |
| author_sort | Lilik Purwanti |
| collection | DOAJ |
| description | CSR is a business commitment to behavior ethically, operate legally and contribute to economic development while improving the quality of life of employees and their families, as well as local communities and society in general. One form of implementation of CSR activities has been carried out by The Body Shop in Indonesia with the Bring Back Our Bottle (BBOB) CSR Program. This research aims to analyze the corporate social responsibility program bring back our bottle the body shop. This research uses the literature study method. The main source of literature used in the analysis comes from the google scholar data base. The review of 17 relevant articles shows that The Body Shop has successfully integrated CSR programs into its core business strategy, with BBOB as one of the flagship programs. The program not only contributes to the reduction of plastic waste, but also raises consumer awareness about sustainable consumption. This program is in line with the concept of creating shared value. The Body Shop successfully creates shared value for both the company and society. Despite facing challenges such as the logistics of collecting and processing used packaging, the program has had a positive impact on The Body Shop's brand image as a socially and environmentally responsible company. The analysis shows that the success of the program is supported by several factors, including the company's long-term commitment to sustainability values, active engagement of consumers, and cooperation with local partners in the recycling process. This study provides valuable insights into the practical implementation of CSR in the cosmetics retail industry and can serve as a reference for other companies looking to develop similar CSR programs. |
| format | Article |
| id | doaj-art-ebf692f7242b4ad18efdaf88dc7a1c77 |
| institution | Kabale University |
| issn | 2579-9975 2579-9991 |
| language | Indonesian |
| publishDate | 2024-06-01 |
| publisher | Lembaga Penelitian Universitas Swadaya Gunung Jati |
| record_format | Article |
| series | Jurnal Kajian Akuntansi |
| spelling | doaj-art-ebf692f7242b4ad18efdaf88dc7a1c772025-02-06T13:56:54ZindLembaga Penelitian Universitas Swadaya Gunung JatiJurnal Kajian Akuntansi2579-99752579-99912024-06-018111512810.33603/jka.v8i1.93658609Green Cosmetics to Environmental SustainabilityLilik Purwanti0Eny Zuhrotin Nasyi’ah1Melinda Ibrahim2Aryo Prakoso3https://orcid.org/0000-0002-4683-8218Universitas BrawijayaIslamic University of MalangBrawijaya UniversityBrawijaya UniversityCSR is a business commitment to behavior ethically, operate legally and contribute to economic development while improving the quality of life of employees and their families, as well as local communities and society in general. One form of implementation of CSR activities has been carried out by The Body Shop in Indonesia with the Bring Back Our Bottle (BBOB) CSR Program. This research aims to analyze the corporate social responsibility program bring back our bottle the body shop. This research uses the literature study method. The main source of literature used in the analysis comes from the google scholar data base. The review of 17 relevant articles shows that The Body Shop has successfully integrated CSR programs into its core business strategy, with BBOB as one of the flagship programs. The program not only contributes to the reduction of plastic waste, but also raises consumer awareness about sustainable consumption. This program is in line with the concept of creating shared value. The Body Shop successfully creates shared value for both the company and society. Despite facing challenges such as the logistics of collecting and processing used packaging, the program has had a positive impact on The Body Shop's brand image as a socially and environmentally responsible company. The analysis shows that the success of the program is supported by several factors, including the company's long-term commitment to sustainability values, active engagement of consumers, and cooperation with local partners in the recycling process. This study provides valuable insights into the practical implementation of CSR in the cosmetics retail industry and can serve as a reference for other companies looking to develop similar CSR programs.https://ejournalugj.com/index.php/jka/article/view/9365body shopcorporate social responsibilityenvironment |
| spellingShingle | Lilik Purwanti Eny Zuhrotin Nasyi’ah Melinda Ibrahim Aryo Prakoso Green Cosmetics to Environmental Sustainability Jurnal Kajian Akuntansi body shop corporate social responsibility environment |
| title | Green Cosmetics to Environmental Sustainability |
| title_full | Green Cosmetics to Environmental Sustainability |
| title_fullStr | Green Cosmetics to Environmental Sustainability |
| title_full_unstemmed | Green Cosmetics to Environmental Sustainability |
| title_short | Green Cosmetics to Environmental Sustainability |
| title_sort | green cosmetics to environmental sustainability |
| topic | body shop corporate social responsibility environment |
| url | https://ejournalugj.com/index.php/jka/article/view/9365 |
| work_keys_str_mv | AT lilikpurwanti greencosmeticstoenvironmentalsustainability AT enyzuhrotinnasyiah greencosmeticstoenvironmentalsustainability AT melindaibrahim greencosmeticstoenvironmentalsustainability AT aryoprakoso greencosmeticstoenvironmentalsustainability |