A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development
In the fierce market environment, the enterprise which wants to meet customer needs and boost its market profit and share must focus on the new product development. To overcome the limitations of previous research, Chan et al. proposed a dynamic decision support system to predict the customer lifeti...
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| Format: | Article |
| Language: | English |
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Wiley
2014-01-01
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| Series: | The Scientific World Journal |
| Online Access: | http://dx.doi.org/10.1155/2014/459765 |
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| author | Yu-Jie Zhao Xin-xing Luo Li Deng |
| author_facet | Yu-Jie Zhao Xin-xing Luo Li Deng |
| author_sort | Yu-Jie Zhao |
| collection | DOAJ |
| description | In the fierce market environment, the enterprise which wants to meet customer needs and boost its market profit and share must focus on the new product development. To overcome the limitations of previous research, Chan et al. proposed a dynamic decision support system to predict the customer lifetime value (CLV) for new product development. However, to better meet the customer needs, there are still some deficiencies in their model, so this study proposes a CBR-based and MAHP-based customer value prediction model for a new product (C&M-CVPM). CBR (case based reasoning) can reduce experts’ workload and evaluation time, while MAHP (multiplicative analytic hierarchy process) can use actual but average influencing factor’s effectiveness in stimulation, and at same time C&M-CVPM uses dynamic customers’ transition probability which is more close to reality. This study not only introduces the realization of CBR and MAHP, but also elaborates C&M-CVPM’s three main modules. The application of the proposed model is illustrated and confirmed to be sensible and convincing through a stimulation experiment. |
| format | Article |
| id | doaj-art-ebf33a4e6d78428fa1cba060e249d21f |
| institution | OA Journals |
| issn | 2356-6140 1537-744X |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | The Scientific World Journal |
| spelling | doaj-art-ebf33a4e6d78428fa1cba060e249d21f2025-08-20T02:21:47ZengWileyThe Scientific World Journal2356-61401537-744X2014-01-01201410.1155/2014/459765459765A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product DevelopmentYu-Jie Zhao0Xin-xing Luo1Li Deng2Business School, Central South University, Changsha 410083, ChinaBusiness School, Central South University, Changsha 410083, ChinaBusiness School, Central South University, Changsha 410083, ChinaIn the fierce market environment, the enterprise which wants to meet customer needs and boost its market profit and share must focus on the new product development. To overcome the limitations of previous research, Chan et al. proposed a dynamic decision support system to predict the customer lifetime value (CLV) for new product development. However, to better meet the customer needs, there are still some deficiencies in their model, so this study proposes a CBR-based and MAHP-based customer value prediction model for a new product (C&M-CVPM). CBR (case based reasoning) can reduce experts’ workload and evaluation time, while MAHP (multiplicative analytic hierarchy process) can use actual but average influencing factor’s effectiveness in stimulation, and at same time C&M-CVPM uses dynamic customers’ transition probability which is more close to reality. This study not only introduces the realization of CBR and MAHP, but also elaborates C&M-CVPM’s three main modules. The application of the proposed model is illustrated and confirmed to be sensible and convincing through a stimulation experiment.http://dx.doi.org/10.1155/2014/459765 |
| spellingShingle | Yu-Jie Zhao Xin-xing Luo Li Deng A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development The Scientific World Journal |
| title | A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development |
| title_full | A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development |
| title_fullStr | A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development |
| title_full_unstemmed | A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development |
| title_short | A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development |
| title_sort | cbr based and mahp based customer value prediction model for new product development |
| url | http://dx.doi.org/10.1155/2014/459765 |
| work_keys_str_mv | AT yujiezhao acbrbasedandmahpbasedcustomervaluepredictionmodelfornewproductdevelopment AT xinxingluo acbrbasedandmahpbasedcustomervaluepredictionmodelfornewproductdevelopment AT lideng acbrbasedandmahpbasedcustomervaluepredictionmodelfornewproductdevelopment AT yujiezhao cbrbasedandmahpbasedcustomervaluepredictionmodelfornewproductdevelopment AT xinxingluo cbrbasedandmahpbasedcustomervaluepredictionmodelfornewproductdevelopment AT lideng cbrbasedandmahpbasedcustomervaluepredictionmodelfornewproductdevelopment |