PERILAKU VARIETY SEEKING GENERASI Z SERTA DAMPAKNYA TERHADAP BRAND SWITCHING
Variety seeking behavior is often found in generation Z. This research aims to explore the influence of variety seeking behavior in generation Z on brand switching. This research is an explanatory research type involving 58 respondents selected using a purposive sampling technique from the populatio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Darul Ulum
2024-04-01
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| Series: | Journal of Management and Accounting |
| Subjects: | |
| Online Access: | https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/5678 |
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