Project approach to the development of rural tourism

The authors of the article provide an overview of scientific approaches to the definition of the essence and role of event and gastronomic tourism against the backdrop of the rural tourism promotion currently carried out. The interrelation between all the aforementioned types of tourism and the expe...

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Main Authors: M. V. Andreeva, I. V. Kryukova, E. N. Yakovleva
Format: Article
Language:English
Published: Publishing House of the State University of Management 2023-02-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/4110
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author M. V. Andreeva
I. V. Kryukova
E. N. Yakovleva
author_facet M. V. Andreeva
I. V. Kryukova
E. N. Yakovleva
author_sort M. V. Andreeva
collection DOAJ
description The authors of the article provide an overview of scientific approaches to the definition of the essence and role of event and gastronomic tourism against the backdrop of the rural tourism promotion currently carried out. The interrelation between all the aforementioned types of tourism and the expediency of their joint development are substantiated. The necessity of holding events in order to smooth out the seasonality of rural tourism and attract tourists interested not only in standard services of rural guest houses but also in entertainment events is proved. Special emphasis is placed on the application of the project approach to the process of creating events. A description of the festivals held in the Vologda region is provided. The main problems of the implementation of project management at the municipal level are identified. The possibility of holding gastronomic festivals within the clusters operating in the region is considered. The example of the «SyrFest» gastronomic festival is used to demonstrate a possible project structure designed for such event.
format Article
id doaj-art-eb1494b41338459db17955661a9c3215
institution Kabale University
issn 1816-4277
2686-8415
language English
publishDate 2023-02-01
publisher Publishing House of the State University of Management
record_format Article
series Вестник университета
spelling doaj-art-eb1494b41338459db17955661a9c32152025-02-04T08:28:15ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-02-01112637110.26425/1816-4277-2022-12-63-712651Project approach to the development of rural tourismM. V. Andreeva0I. V. Kryukova1E. N. Yakovleva2Vologda branch of Russian Presidential Academy of National Economy and Public AdministrationVologda State Dairy Farming Academy named after N.V. VereshchaginVologda branch of Russian Presidential Academy of National Economy and Public AdministrationThe authors of the article provide an overview of scientific approaches to the definition of the essence and role of event and gastronomic tourism against the backdrop of the rural tourism promotion currently carried out. The interrelation between all the aforementioned types of tourism and the expediency of their joint development are substantiated. The necessity of holding events in order to smooth out the seasonality of rural tourism and attract tourists interested not only in standard services of rural guest houses but also in entertainment events is proved. Special emphasis is placed on the application of the project approach to the process of creating events. A description of the festivals held in the Vologda region is provided. The main problems of the implementation of project management at the municipal level are identified. The possibility of holding gastronomic festivals within the clusters operating in the region is considered. The example of the «SyrFest» gastronomic festival is used to demonstrate a possible project structure designed for such event.https://vestnik.guu.ru/jour/article/view/4110rural tourismagritourismevent tourismgastronomic tourismeventsgastronomic festivalproject approachproject management
spellingShingle M. V. Andreeva
I. V. Kryukova
E. N. Yakovleva
Project approach to the development of rural tourism
Вестник университета
rural tourism
agritourism
event tourism
gastronomic tourism
events
gastronomic festival
project approach
project management
title Project approach to the development of rural tourism
title_full Project approach to the development of rural tourism
title_fullStr Project approach to the development of rural tourism
title_full_unstemmed Project approach to the development of rural tourism
title_short Project approach to the development of rural tourism
title_sort project approach to the development of rural tourism
topic rural tourism
agritourism
event tourism
gastronomic tourism
events
gastronomic festival
project approach
project management
url https://vestnik.guu.ru/jour/article/view/4110
work_keys_str_mv AT mvandreeva projectapproachtothedevelopmentofruraltourism
AT ivkryukova projectapproachtothedevelopmentofruraltourism
AT enyakovleva projectapproachtothedevelopmentofruraltourism