ONLINE MEDIA MONITORING AND EVALUATION: COMPARATIVE APPROACHES
In a globalizing information society, the development of mechanisms for more efficient use of online media resources is increasingly important. Such mechanisms are significant for the effective management of information flows, formation of public opinion and safeguarding of national information...
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| Format: | Article |
| Language: | English |
| Published: |
Information Technology Publishing House
2025-07-01
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| Series: | Problems of Information Society |
| Online Access: | https://jpis.az/uploads/article/en/2025_2/ONLINE_MEDIA_MONITORING_AND_EVALUATION_COMPARATIVE_APPROACHES.pdf |
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| Summary: | In a globalizing information society, the development of mechanisms for more
efficient use of online media resources is increasingly important. Such mechanisms
are significant for the effective management of information flows, formation of
public opinion and safeguarding of national information security. In terms of digital
transformation, the rapid dissemination and constant evolution of media content
require continuous monitoring and evaluation. In this context, monitoring of media
resources plays a significant role in identifying the social situation of society, public
opinion trends, as well as political and economic dynamics of a country. The article
explores the technological capabilities and functional advantages of modern tools
used for monitoring online media resources, including automated monitoring
systems. It also examines existing conceptual and methodological approaches to
monitoring online media, and assesses their areas of application and effectiveness.
Furthermore, the article provides insight into the capabilities of online media
monitoring systems, and presents the structural components of the monitoring
system, which include the collection, processing, classification and visualization of
data for systematic information analysis. The article also reviews measures
undertaken to improve the media environment in Azerbaijan and enhance its
competitiveness, alongside legislative framework. Taking into account international
experience, the article proposes the establishment of a monitoring center for
assessing online media activities in Azerbaijan and gives recommendations
regarding the activity and potential capabilities of this center. |
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| ISSN: | 2077-964X 2309-7566 |