Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data Era

In a Big Data environment, in order to study the decision-making problem of Big Data information investment and the effects of using Big Data information to improve industry cost on supply chain coordination, firstly the importance of Data Company in supply chain was analyzed, and the original suppl...

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Main Authors: Pan Liu, Shu-ping Yi
Format: Article
Language:English
Published: Wiley 2016-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2016/2026715
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author Pan Liu
Shu-ping Yi
author_facet Pan Liu
Shu-ping Yi
author_sort Pan Liu
collection DOAJ
description In a Big Data environment, in order to study the decision-making problem of Big Data information investment and the effects of using Big Data information to improve industry cost on supply chain coordination, firstly the importance of Data Company in supply chain was analyzed, and the original supply chain model was built. Meanwhile, some changes of consumer behavior were analyzed in a Big Data environment. Based on these, the market demand function and the benefit model of stakeholder were built and analyzed. Findings: (1) The first finding is whether an enterprise was suitable for gaining Big Data to improve its costs, which was determined by the cost improvement coefficient; namely, it was related to the ability of excavating and using the value of Big Data. (2) Whether the supply chain was the decentralized decision-making and the centralized decision-making, the thresholds of acquisition costs on Big Data information were equal. Moreover, the maximum value that they could undertake was same. (3) Meanwhile the fact that the quantity discount contract could achieve a win-win outcome for supply chain members was proved. The discount coefficient was related to consumers’ behavior preference in a Big Data environment.
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institution Kabale University
issn 1026-0226
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publishDate 2016-01-01
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spelling doaj-art-ea5dca4fb45644beba44b040ba8ae2ae2025-02-03T00:59:15ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2016-01-01201610.1155/2016/20267152026715Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data EraPan Liu0Shu-ping Yi1Chongqing Key Laboratory of Logistics, College of Mechanical Engineering, Chongqing University, Chongqing 400044, ChinaChongqing Key Laboratory of Logistics, College of Mechanical Engineering, Chongqing University, Chongqing 400044, ChinaIn a Big Data environment, in order to study the decision-making problem of Big Data information investment and the effects of using Big Data information to improve industry cost on supply chain coordination, firstly the importance of Data Company in supply chain was analyzed, and the original supply chain model was built. Meanwhile, some changes of consumer behavior were analyzed in a Big Data environment. Based on these, the market demand function and the benefit model of stakeholder were built and analyzed. Findings: (1) The first finding is whether an enterprise was suitable for gaining Big Data to improve its costs, which was determined by the cost improvement coefficient; namely, it was related to the ability of excavating and using the value of Big Data. (2) Whether the supply chain was the decentralized decision-making and the centralized decision-making, the thresholds of acquisition costs on Big Data information were equal. Moreover, the maximum value that they could undertake was same. (3) Meanwhile the fact that the quantity discount contract could achieve a win-win outcome for supply chain members was proved. The discount coefficient was related to consumers’ behavior preference in a Big Data environment.http://dx.doi.org/10.1155/2016/2026715
spellingShingle Pan Liu
Shu-ping Yi
Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data Era
Discrete Dynamics in Nature and Society
title Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data Era
title_full Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data Era
title_fullStr Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data Era
title_full_unstemmed Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data Era
title_short Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data Era
title_sort investment decision making and coordination of supply chain a new research in the big data era
url http://dx.doi.org/10.1155/2016/2026715
work_keys_str_mv AT panliu investmentdecisionmakingandcoordinationofsupplychainanewresearchinthebigdataera
AT shupingyi investmentdecisionmakingandcoordinationofsupplychainanewresearchinthebigdataera