A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research

Thematic analysis is a highly popular technique among qualitative researchers for analyzing qualitative data, which usually comprises thick descriptive data. However, the application and use of thematic analysis has also involved complications due to confusion regarding the final outcome’s presentat...

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Bibliographic Details
Main Authors: Muhammad Naeem, Wilson Ozuem, Kerry Howell, Silvia Ranfagni
Format: Article
Language:English
Published: SAGE Publishing 2023-10-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/16094069231205789
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