Integrating Digital Technology Into Marathon Race With a Technology-Driven Service Design Approach to Enhance Marathoner Experiences
Following the COVID-19 pandemic, digital technology rapidly integrates into daily life, offering advantages in sports, including personal performance tracking, athlete-fan communication via social media, and virtual event organization. However, its comprehensive use in marathons to enhance marathone...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2024/7488352 |
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