Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis
This study conducts a bibliometric analysis to explore the relationship between consumer emotions and purchase preferences within a Virtual Reality (VR) environment. Utilizing data from the Web of Science and Scopus databases, the research employs a structured literature review (SLR) approach to ide...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-06-01
|
| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/minib-2024-0012 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
