The current problems of the digital reflection of social reality: rethinking scientific concepts

Need of new reading of sociological concepts of society of risk, network society, complex society and different scientific views on modern society in relation to process of an institutionalization of digital sociology as special sociological theory, subject matter and special methodology of knowledg...

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Main Authors: M. Kibakin, S. Grishaeva
Format: Article
Language:Russian
Published: State University of Management 2019-05-01
Series:Цифровая социология
Subjects:
Online Access:https://digitalsociology.guu.ru/jour/article/view/8
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author M. Kibakin
S. Grishaeva
author_facet M. Kibakin
S. Grishaeva
author_sort M. Kibakin
collection DOAJ
description Need of new reading of sociological concepts of society of risk, network society, complex society and different scientific views on modern society in relation to process of an institutionalization of digital sociology as special sociological theory, subject matter and special methodology of knowledge of digital reality has been substantiated. Methodological approaches to use of the principles, the ideas and categories of various schools of sciences, groups of erudite and certain representatives of sociological science to development of the conceptual and categorial device, methodical potential and tools of digital sociology have been adduced. Special attention has been paid to the consideration of the concept of social network of the American sociologist Richard Mark Emerson in the context of digitalization. From positions of the concept of Richard Mark Emerson emergence of new dependences of users of Internet network on special category of subjects socially of interaction – moderators, administrators, owners of resources, the controlling public authorities and also manipulators of people’s attention has been explained; the specific motivation, which reveals itself in such phenomena as hypertrophied aspiration to the self-presentation (“selfie”, etc.); representation of the distorted virtual image for communications, hyperactivity in the appeal to various resources (“Internet surfing”) and also prevalence of motivators and estimated means – anonymous comments, “likes”, posts, reposts, symbolical encouragement and awards. Besides that, the behavior of Internet users has been considered in the context of the theory of the rational choice of the American sociologist James S. Coleman: at all risks of virtual interaction, the choice for integration of social communications into digital space, use of Internet resources for satisfaction of  personal and group needs brings more vital benefits for people, than folding of social activity in the Internet network.
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spelling doaj-art-e9aa3db26ab84e3dbc2f2b6e0d0512e42025-02-04T16:32:33ZrusState University of ManagementЦифровая социология2658-347X2713-16532019-05-01214910.26425/2658-347X-2019-1-4-98The current problems of the digital reflection of social reality: rethinking scientific conceptsM. Kibakin0S. Grishaeva1Financial University under the Government of the Russian FederationState University of ManagementNeed of new reading of sociological concepts of society of risk, network society, complex society and different scientific views on modern society in relation to process of an institutionalization of digital sociology as special sociological theory, subject matter and special methodology of knowledge of digital reality has been substantiated. Methodological approaches to use of the principles, the ideas and categories of various schools of sciences, groups of erudite and certain representatives of sociological science to development of the conceptual and categorial device, methodical potential and tools of digital sociology have been adduced. Special attention has been paid to the consideration of the concept of social network of the American sociologist Richard Mark Emerson in the context of digitalization. From positions of the concept of Richard Mark Emerson emergence of new dependences of users of Internet network on special category of subjects socially of interaction – moderators, administrators, owners of resources, the controlling public authorities and also manipulators of people’s attention has been explained; the specific motivation, which reveals itself in such phenomena as hypertrophied aspiration to the self-presentation (“selfie”, etc.); representation of the distorted virtual image for communications, hyperactivity in the appeal to various resources (“Internet surfing”) and also prevalence of motivators and estimated means – anonymous comments, “likes”, posts, reposts, symbolical encouragement and awards. Besides that, the behavior of Internet users has been considered in the context of the theory of the rational choice of the American sociologist James S. Coleman: at all risks of virtual interaction, the choice for integration of social communications into digital space, use of Internet resources for satisfaction of  personal and group needs brings more vital benefits for people, than folding of social activity in the Internet network.https://digitalsociology.guu.ru/jour/article/view/8digital sociologysociological conceptssociology methodologysocial diagnosticsdevelopment of sociological knowledgedigital social reality
spellingShingle M. Kibakin
S. Grishaeva
The current problems of the digital reflection of social reality: rethinking scientific concepts
Цифровая социология
digital sociology
sociological concepts
sociology methodology
social diagnostics
development of sociological knowledge
digital social reality
title The current problems of the digital reflection of social reality: rethinking scientific concepts
title_full The current problems of the digital reflection of social reality: rethinking scientific concepts
title_fullStr The current problems of the digital reflection of social reality: rethinking scientific concepts
title_full_unstemmed The current problems of the digital reflection of social reality: rethinking scientific concepts
title_short The current problems of the digital reflection of social reality: rethinking scientific concepts
title_sort current problems of the digital reflection of social reality rethinking scientific concepts
topic digital sociology
sociological concepts
sociology methodology
social diagnostics
development of sociological knowledge
digital social reality
url https://digitalsociology.guu.ru/jour/article/view/8
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AT sgrishaeva currentproblemsofthedigitalreflectionofsocialrealityrethinkingscientificconcepts