CSR as a source of competitiveness of distribution channels
The article aims to indicate CSR's contribution to building the competitive advantage of the distribution channel. The authors examine the problem with regard to the modern economy where the competition is not between individual enterprises but supply channels; also in Poland one can observe a...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1380 |
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| _version_ | 1832544093442408448 |
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| author | Magdalena Stefańska Grażyna Śmigielska |
| author_facet | Magdalena Stefańska Grażyna Śmigielska |
| author_sort | Magdalena Stefańska |
| collection | DOAJ |
| description | The article aims to indicate CSR's contribution to building the competitive advantage of the distribution channel. The authors examine the problem with regard to the modern economy where the competition is not between individual enterprises but supply channels; also in Poland one can observe a continuing transformation of distribution channels into supply chains. The chains are also shortened - wholesalers are more and more often omitted in the process. The article contains a thesis that participants of distribution channels based on the idea of CSR provide a greater value for the end buyer. The value developed in the distribution channel is understood in accordance with M. Porter's perspective as a socio-economic value. Worth particular attention are modern distribution channels on the FMCG market in Poland, in which economically strong trading companies have a significant influence on suppliers (producers) of goods. The article is theoretical in nature although it includes examples of practice. Its outcome is explanation of mechanisms increasing the value of distribution channels based on the idea of CSR. The expected practical result is identifying areas which would encourage retailers to tighten cooperation with suppliers in distribution channels based on the idea of CSR, and indicating solutions which can be applied for this purpose. |
| format | Article |
| id | doaj-art-e989ce63f7e9440da3faab3bb03cf862 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-06-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-e989ce63f7e9440da3faab3bb03cf8622025-02-03T11:10:51ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-06-019(58)CSR as a source of competitiveness of distribution channelsMagdalena Stefańska0Grażyna Śmigielska1Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania, Katedra Strategii MarketingowychUniwersytet Ekonomiczny w Krakowie, Katedra Handlu i Instytucji RynkowychThe article aims to indicate CSR's contribution to building the competitive advantage of the distribution channel. The authors examine the problem with regard to the modern economy where the competition is not between individual enterprises but supply channels; also in Poland one can observe a continuing transformation of distribution channels into supply chains. The chains are also shortened - wholesalers are more and more often omitted in the process. The article contains a thesis that participants of distribution channels based on the idea of CSR provide a greater value for the end buyer. The value developed in the distribution channel is understood in accordance with M. Porter's perspective as a socio-economic value. Worth particular attention are modern distribution channels on the FMCG market in Poland, in which economically strong trading companies have a significant influence on suppliers (producers) of goods. The article is theoretical in nature although it includes examples of practice. Its outcome is explanation of mechanisms increasing the value of distribution channels based on the idea of CSR. The expected practical result is identifying areas which would encourage retailers to tighten cooperation with suppliers in distribution channels based on the idea of CSR, and indicating solutions which can be applied for this purpose.https://pefim.sggw.edu.pl/article/view/1380CSRsuppliersretailingcompetitive advantageM. Porter's model |
| spellingShingle | Magdalena Stefańska Grażyna Śmigielska CSR as a source of competitiveness of distribution channels Polityki Europejskie, Finanse i Marketing CSR suppliers retailing competitive advantage M. Porter's model |
| title | CSR as a source of competitiveness of distribution channels |
| title_full | CSR as a source of competitiveness of distribution channels |
| title_fullStr | CSR as a source of competitiveness of distribution channels |
| title_full_unstemmed | CSR as a source of competitiveness of distribution channels |
| title_short | CSR as a source of competitiveness of distribution channels |
| title_sort | csr as a source of competitiveness of distribution channels |
| topic | CSR suppliers retailing competitive advantage M. Porter's model |
| url | https://pefim.sggw.edu.pl/article/view/1380 |
| work_keys_str_mv | AT magdalenastefanska csrasasourceofcompetitivenessofdistributionchannels AT grazynasmigielska csrasasourceofcompetitivenessofdistributionchannels |