ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)

ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)

The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended...

Full description

Saved in:
Bibliographic Details
Main Authors: Desyanti Marbun, Basuki Sigit Priyono, Melli Suryanty
Format: Article
Language:English
Published: BPFP Universitas Bengkulu 2015-12-01
Series:Jurnal Agrisep
Subjects:
perception
attitude
behaviours
consumer
Online Access:https://ejournal.unib.ac.id/agrisep/article/view/839
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items